CRM Manager

Life as a CRM ManagerLife as a CRM Manager – Medik8 is on an unstoppable journey of growth and we are now in an incredible position to scale our CRM team out further.You will be a part of our EU / ROW CRM team and will provide critical support and leadership to the CRM Executive. This role will be pivotal in executing a customer centric, data-driven and creative CRM strategy to enhance customer engagement and retention, and increase long-term customer lifetime value.As the owner of CRM channel activity (including email, SMS, and loyalty), you will lead the creation and execution of best-in-class customer communications that support our retention strategy and deliver on key commercial objectives. Operating across our European and International markets, you will tailor campaigns for multiple languages and customer segments, ensuring relevance, impact, and consistency at scale.Why you cannot miss this opportunityThis is an incredibly exciting time to join the team as you will be working on the launch of new international markets, as well as the localisation strategy for these.Working closely with our designer, ecom team and global brand teams, and supporting our social and marketing teams, your entrepreneurial and analytical skills will have a direct impact on retention activity and, in turn, overall revenue to the business.If you’d like to make a significant contribution to a leading brand in the skincare space, then get in touchKey responsibilities will include :Lead the CRM strategy and rollout for new international markets, including the creation of tailored content calendars and locally relevant communications, while ensuring alignment with global brand messaging and positioning.Own and drive the execution of multi-channel CRM campaigns - primarily via email and SMS - delivering both large-scale brand campaigns and targeted, segmented 1 : 1 lifecycle communications to optimise customer engagement and retention.Oversee and mentor the CRM Executive, ensuring efficient planning and delivery of campaigns. Collaborate closely with other regional CRM teams to ensure alignment and knowledge sharing across markets.Manage the end-to-end production of CRM assets, ensuring high-quality creative that reflects global brand tone, is adapted to local market needs, and drives strong engagement and conversion results across channels.Define and execute the A / B testing and optimisation roadmap for email and SMS, including testing subject lines, creative, messaging, CTAs, send times and segmentation strategies. Analyse results and translate insights into actionable improvements.Lead competitive and industry analysis across key markets, identifying CRM trends, benchmarking performance, and making strategic recommendations to enhance our email, SMS, and loyalty programmes.Own performance reporting across CRM KPIs (open rate, CTR, CVR, opt-outs, etc.), providing actionable insights to senior stakeholders and continuously improving CRM effectiveness through data-driven decisions.Collaborate cross-functionally with creative, translation partners, local teams, and digital leads to ensure all communications are appropriately localised, culturally relevant, and aligned with wider commercial and brand objectives.The successful candidate will :Bring proven experience in email and SMS marketing, either from an in-house or agency environment, with a strong understanding of best practices across lifecycle and campaign CRM.Possess excellent copywriting and editing skills, with meticulous attention to detail and a clear understanding of tone, customer segmentation, and localisation nuances.Have hands-on experience using CRM platforms (e.g. Klaviyo,Bloomreach etc.) to build, schedule, and optimise campaigns - including creating and analysing A / B tests to drive continuous improvement.Demonstrate strong analytical capabilities, with experience using tools such as Google Analytics, CRM dashboards, or similar platforms to interpret performance data and customer behaviour.Be highly data-driven, confident in using Excel or Google Sheets to manipulate and report on key performance metrics, and comfortable making decisions based on insights.Be a proactive self-starter with excellent planning, time management, and organisational skills, capable of managing multiple campaigns and priorities across markets.Have a keen eye for detail, ensuring accuracy and quality in all CRM content, data management, and reporting outputs.About usFounded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp™ certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise.Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our pioneering CSA Philosophy® of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin.Culture & BenefitsWe are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It’s just who we areSome of the perks of being part of the Medik8 team include :25 days holiday + bank holidaysFlexible & Hybrid workingPrivate Medical Insurance + Mental Health supportEmployee Assistance Program (EAP)Annual Performance BonusLong Service Awards75% discount + Annual Product AllowanceFlexible Career opportunitiesUp-skilling support + regular Lunch & Learns2 Volunteering days per yearMatched Charitable Giving SchemeWant to do a little more research before you apply?Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you #J-18808-Ljbffr