Event Marketing Manager

Join to apply for the Event Marketing Manager role at Informa Connect - Global Finance. We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses. Job Description This role is based from our 240 Blackfriars, London office. Lead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data centre facilities and IT professionals. As Marketing Manager, you’ll develop and execute strategic omni‑channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives. Join us at the forefront of one of today's most explosive growth industries The data centre sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing and digital transformation across every industry. Principal Duties and Responsibilities Support the development and implementation of strategic marketing plans for Data Center World events. Contribute to team leadership initiatives and mentor junior marketing professionals as needed. Execute database growth strategies and audience development programs. Analyse marketing performance metrics and provide optimisation recommendations. Support up‑selling and cross‑promotion of relevant products and services to target market audiences. Assist in expanding audience marketing opportunities by managing programs with media partners, industry leaders, bloggers, associations, speakers and exhibitors. Execute marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys and nurture campaigns. Monitor and report on marketing plans, response rates, audience demographics and industry best practices. Collaborate cross‑functionally to support strategy, positioning and key messaging for event and brand. Work closely with Prospect and Client Marketing teams to support revenue opportunities from audiences and vendors. Execute community building and social media strategies that drive engagement, interaction, brand affinity and improve the audience experience. Support content marketing strategy including websites, blogs, gated reports, video, email and images. Coordinate with central marketing and operations teams to support brand, event and campaign initiatives. Support initiatives to enhance the attendee experience at physical events, including orientation, programmes, event app functionality and overall experience design. Stay current with trends and developments in the data centre community, experiential marketing and strategic marketing communications. Qualifications The ideal candidate will have at least 5‑7 years of experience in B2B outbound marketing campaigns with strong project management skills and demonstrated ability to work effectively within team environments. Strong collaborative skills with experience working effectively within marketing teams. Proven experience in B2B marketing, preferably in events or technology sectors. Ability to analyse marketing performance metrics and provide strategic recommendations. Able to work independently in a fast‑paced environment while balancing strategic, tactical, and analytical responsibilities. Excellent project management and organisational abilities. Strategic thinking with data‑driven decision‑making capabilities. Understanding of the data centre industry and its challenges preferred. Experience with digital marketing, content marketing and social media campaigns. Track record of success in achieving goals through traditional, online and social media marketing strategies. Strong verbal/written communication and project management skills. Self‑motivated with the ability to collaborate effectively across multiple teams and stakeholders. Experience and comfort with data capture and analysis, database marketing and research. Ability to balance tactical execution requirements with strategic thinking. Experience working with email service providers (preferably Eloqua). Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook). Bachelor’s degree required. Willingness to travel within the UK and internationally as required. Right to work in the UK. Benefits Great community: welcoming culture with in‑person and online social events, walking the world charity day and active diversity and inclusion networks. Broader impact: take up to four days per year to volunteer, with charity match funding available. Career opportunity: bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. Time out: 25 days annual leave (rising to 27 after two years), a birthday leave day and the chance to work from anywhere for up to four weeks a year. Flexible personal benefits and company‑funded private medical cover. ShareMatch scheme allowing you to become an Informa shareholder with free matching shares. Strong wellbeing support through EAP assistance, mental health first aiders, healthy living subsidy and access to health apps. Recognition for great work, with global awards and kudos programmes. Opportunity to collaborate with teams around the world. Additional Information We believe that great things happen when people connect face‑to‑face. That’s why we work in person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or at an Informa event, you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. We champion energy and ambition and look for colleagues who will roll their sleeves up and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process or in this advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. We are a formal Equal Opportunities Employer and provide inclusive experiences and environments where all perspectives and backgrounds are welcomed. Please see our website for full information. #J-18808-Ljbffr