Marketing Project Manager

5 days ago

London, United Kingdom Marketing Talent Full time

**Marketing Project Manager - Global B2B Events**

Great opportunity to join this global B2B publishing brand in their Events Marketing team as a Marketing Project Manager helping to ensure the successful delivery of a global portfolio of flagship B2B events.

**Skills and Experience**
- 4+ years’ experience as a marketing manager, with some B2B Events Marketing experience
- Ability to work with multiple stakeholders at one time
- Experience of working on a portfolio of B2B events
- Experience working in a Global environment
- Expertise in event design
- Experience in audience analytics and customer profiling
- Experience in commercial planning

**Personal Attributes**
- Adapts to change; open to new ideas and responsibilities.
- Communicates well, both written and verbal.
- Meets deadlines, works independently, accountable, and maintains focus.
- Takes action, seeks new opportunities, and strives to see projects to completion.
- Information is organized and accessible, manages time well.
- Manages workload, establishes appropriate priority, and meets goals and objectives, deadline driven.

**Responsibilities**
- Coordinate stakeholders from across marketing, production, editorial, operations to drive customer-centric campaigns
- Report on delegate performance and revenue to marketing and event teams
- Design in-person experiences at events to elevate the brand and drive interest in other products
- Create a plan for increasing subscriber attendance at events, designing for pre, during and post event
- Produce pricing recommendations for events based on competitive landscape, market dynamics and past performance
- Share event best practice with the demand generation, market engagement and audience and analytics teams, to drive results
- Manage telesales resources to maximise the ROI in campaigns
- Lead and execute on several marketing campaigns per year, including messaging, execution with potential for travel and onsite delivery at the event
- Work with the demand generation teams to design post-event journeys for delegates, to increase the number of delegates that convert to subscribers

This is an exciting and fast-paced role, which is integral to the success and growth of the client’s events services, with great career prospects within a growing team.

Key words: marketing, events marketing, marketing project manager, project management, b2b marketing, b2b events, media, publishing, b2b, articles, webinars, podcasts, video, thought leadership, white papers, editing, copy, digital, designing, client-facing,delivery, permanent, London, global, international, uk, remote, hybrid.

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