Commercial Brand Manager

Commercial Brand Manager Refresco Kegworth, England, United Kingdom 12‑month maternity cover contract. Hybrid location – Kegworth Head Office. Monday – Thursday 8:30am – 5pm, Friday 8:30am – 4pm. 12.5% annual bonus Personal healthcare 28 days annual leave + bank holidays Purchase 3 additional holidays per yearFree on-site parking GroceryAid – a support service offering free financial, legal, wellbeing and practical support, advice and counselling Cheers – access to our Award-Winning benefits platform offering discounts, free perks, and well‑being tools for all employees About the Role The Commercial Brand Manager reports to the Senior Commercial Brand Manager and is responsible to develop & deliver the strategic long term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands. Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching new consumers and extending brand reach. Key Tasks and Responsibilities Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand. Oversee brand performance — including NPD, value engineering, trade marketing and promotional activity. Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability. Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans. Identify and drive NPD opportunities to grow branded sales and expand into new categories. Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance. Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms. Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results. About You You’ll be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to brands. You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast‑paced environment. Ultimately, we encourage everyone to role model our core values of agility, responsibility, passion, excellence, and entrepreneurship as we believe these are what has made Refresco successful so far. If you fit this profile and are excited by this opportunity, we would be delighted to hear from you About Refresco Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand. Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. www.refresco.com. Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process. Refresco Values Find out more about the Refresco Values here: https://www.refresco.co.uk/uk/about/our-values #J-18808-Ljbffr