Senior Brand Development Manager

5 days ago


Kegworth, United Kingdom Refresco Full time

Company description:
Refresco UK are part of the Refresco Group based in Rotterdam, Netherlands with 74 sites across Europe and North America. We are the world's largest independent soft drink's manufacturer.

Job description:
**Senior Brand Development Manager - Refresco UK - Kegworth, Derbyshire (just off Junction 24 of the M1)**

**Competitive salary plus car allowance, performance bonus, private healthcare, good company pension scheme, hybrid working**

Refresco, the world’s leading independent soft drinks manufacturer seeks an agile, passionate, and commercially focused, **Senior Brand DevelopmentManager** to grow and develop the **Ocean Spray**brand at Refresco UK and to be the brand champion for the **Licensed brand portfolio,**working with the Head of Marketing to develop the long term strategic direction for both**. **Refresco is always changing, always innovating, always growing, the expectation is that we will double in sizein the next five years just as we have in the last five This provides all sorts of opportunity to grow your career within Refresco in the future.

**About the Role**

You are part of a close-knit Marketing team, reporting to the Head of Marketing, but you will have a high level of autonomy, we don’t believe in micro-management at Refresco You will work with Ocean Spray to identify appropriate NPD opportunities for the3 year rolling plan and deliver these to achieve new sales and profitable growth for the Ocean Spray brand. You will be 'on it' - closely following Ocean Spray key performance measures and acting where required to achieve agreed targets.

To achieve your goals, proactively managing the brand with microscopic detail, you will need to work very closely with your colleagues, building strong relationships, in Brand Management, Trade Marketing, Category Management and colleagues in the wider Commercialteam, and communicate cross functionally with Supply Chain, Finance and Procurement.

You are, or have been, in a similar role, so you probably know what is involved, but to be transparent, here are some of your key tasks and responsibilities as a **Senior Brand Development Manager** at Refresco:

- Develop, own, and execute the relationship with the brand owners, proactively dealing with and issues or complaints.
- Establish consumer and customer insights and make informed recommendations.
- Understand and have an in-depth knowledge of the soft drinks market, trade channels, customers and competitors.
- Extend existing Ocean Spray distribution in to new market sectors via channel and product development.
- Propose and deliver specific promotional activity for different customers and trade channels for new and existing Ocean Spray products.
- Prepare presentations for internal and external customers to retain and grow brand listings and space year on year.
- Update forecasting team in Supply Chain of any changes to the product mix / profile for production runs and timescales.
- Target 99.5% ex-factory average customer service for the trading year.

**About You**

Ultimately, we encourage everyone to role model our core values of agility, responsibility, passion, excellence, and entrepreneurship as we believe these are what has made Refresco successful so far and will continue to do so in the future.

You will need experience in a client management role, as strong relationship skills are imporatnat internally across all levels and of course externally, learned within the FMCG industry sector, and preferably food and / or drinks manufacturing. You willbe able to demonstrate that you have successfully grown a brand via close client relationship management.

You have real passion for what you do, you don’t need anyone to motivate you and you enjoy working autonomously. Project management is really important in this role too.

You are highly commercial, comfortable working with numbers and trend data, paying great attention to detail and able to analyse situations and respond quickly with decisions. However in a fast-paced environment, sometimes you will need to make decisionswithout all the facts and figures available, based on your knowledge and instinct, and you don't mind this

You use your excellent communication skills to influence others, and you are confident making internal and external presentations.

**If you fit this profile and are excited by this opportunity, we would be delighted to hear from you**

**About Refresco**

Our drinks on every table. That's the Refresco vision. We're thirsty for more and growing fast which is why we invested £1.25 billion in expanding our global manufacturing footprint making us the largest independent bottler of soft drinks and fruit juicesin the world. We currently produce 12 billion litres from over 74 manufacturing plants in 12 countries and we’re only just getting started.

Refresco UK Business has six manufacturing plants providing a great place to work for 1800 employees producing private label soft drinks and fruit juices for most leading UK retailers including the major supermarkets. We also contract manufacture for brandedcustomers, many of whom are household names across the globe. Whether it’s packed in Cartons, PET, Aseptic PET or Cans, we ensure that our products are not only manufactured to the highest quality standards, but they get where they need to be when they needto get there to meet the needs of our high-profile customers.



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