Group Marketing Manager

Group Marketing Manager BH Group Lancaster, England, United Kingdom Have you ever admired a new brand and thought I’d love to be part of that? Do you love creating, innovating and shaping what and how things get done? If so, we might be just the perfect fit for each other. We’ve got big plans and already have 6 hotels and more to follow very shortly spread across the UK with an aspiration to reach at least 20 in 3/5 years. Part of the BH Group but very much a separate brand, we’re working hard to define how we attract and retain world‑class hospitality specialists. With 5 hotels across the UK and more in the pipeline, we can offer you: Brilliant hotel and F&B discounts for you, your family and friends – we want our hotels to be places you’re proud (and excited) to show off. Exceptional training and clear career paths – we’re passionate about performance development from day one. Enhanced maternity and paternity leave – we love babies too. Health club memberships, to keep you healthy and happy. Performance‑related bonus, recognising commercial impact and exceptional work. Family events and annual award ceremonies, celebrating your wins with you. As we grow, we’ll keep evolving this list – retaining our best talent is a top priority. The Purpose of the Role Our Group Marketing Manager’s defining purpose is to build brand fame and drive profitable demand across our hotels and spa by leading the execution of our marketing strategy. This role reports directly to the Group Marketing Director, supporting them in shaping the brand, delivering creative and commercially focused campaigns, and ensuring the marketing team operates at its very best. You’ll turn insight into impactful storytelling, ensure our digital channels are best‑in‑class, and collaborate closely with revenue, sales and operations to help hit ambitious commercial targets—all while keeping our tone warm, playful and unmistakably “us.” What You’ll Be Doing Brand & Strategy - Working with the Group Marketing Director to develop and deliver the group marketing strategy across rooms, F&B, spa and events. Campaigns & Content - Leading the execution of multi‑channel campaigns (digital, social, email, PR, outdoor, partnerships) that drive room nights, spa bookings and covers. Digital & CRM - Overseeing website content and performance, ensuring it is up to date, on‑brand and optimised for conversion. Commercial Insight & Performance - Using data to track, analyse and report on campaign and channel performance, making recommendations for continuous improvement. Leadership & Collaboration - Supporting the Group Marketing Director in leading, developing and growing the marketing team. What We’re Looking For We’re looking for a hospitality marketing leader ready to take the next step—someone who thrives in a fast‑growing, creative environment and loves the challenge of shaping a brand from the ground up. You’ll bring: Significant experience in hotel, hospitality or leisure marketing at a group or multi‑site level. A proven track record of delivering commercially effective marketing campaigns. Strong understanding of digital marketing, CRM and performance channels. Experience supporting or leading a marketing team, with the ability to motivate, coach and elevate the people around you. Excellent stakeholder management and the confidence to work across departments and at a senior level. A balance of data‑driven thinking and creative flair. The ability to manage multiple projects at pace while keeping calm—and keeping the brand tone sharp. How to Apply Please send your CV to hr@bh-group.com with a cover letter telling us: Why this role and this brand excite you A campaign or project you’re particularly proud of, and the impact it had We can’t wait to see how you’ll help shape the next chapter of our story. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Hospitality #J-18808-Ljbffr