Content Marketing Lead

7 days ago

London, United Kingdom Page Personnel Full time

Working for a leading global financial education and qualification businessThis role will be responsible for lead and membership generation through contentAbout Our ClientThe business are renowned in the training, education and accreditation within the financial services industry. They are looking to hire a Content Marketing Lead to join their team in London. This person will be responsible for the Content Marketing Strategy and delivery across all channels with the objective of driving leads and membership.Job DescriptionKey responsibilities of the Content Marketing Lead:Content Strategy, Creation & PromotionWork with leadership to align strategy with goals and maximize reach and engagementDevelop and implement a multi-channel content strategy and promotion calendaCreate content including web, video, infographics, testimonials, collateral, and podcastsCollaborate with internal and external stakeholders to produce thought leadership contentWebsite & SEO/GEOOptimize the brands website content for improved user experience and engagementEnsure search visibility across web and AI platformsCreate content for digital PR to support link-building in coordination with the SEO agencySocial Media & YouTubeCreate, publish, and promote content across social media channels (e.g., LinkedIn, FacebookDevelop and execute YouTube content strategy (including publishing and optimizing videos)Event Calendar & Speaker SourcingCreate the events calendar, ensuring strategic alignment with marketing initiativesSource and secure compelling speakers for events and podcastsCommunity EngagementGrow and manage online communities through engaging content and influencer outreachHandle member and community queries and feedback, fostering active participationReporting Prepare reports on campaign performance, reach, audience growth, and engagementAnalyze metrics across channels to optimize content and guide content strategyThe Successful ApplicantThe successful candidate for the Content Marketing Lead * If you hold a degree in Marketing, Communications, or a related field* If you have 5+ years' experience in digital marketing and content creation (ideally within finance or education, with a commercial focus)* If you possess highly effective written and verbal communication skills* If you are skilled in crafting compelling narratives and developing thought leadership content* If you have expertise in multi-channel digital marketing strategies (social media, email, web, search)* If you are proficient in managing social media channels and using graphic design tools (e.g., Canva)* If you are experienced with CRM systems, web CMSs, web analytics tools, and email marketing platforms* If you have the ability to drive lead generation and community engagement* If you can manage multiple tasks in a fast-paced environmentFinancial services experience is not essential for this role. You will have demonstrable experience of generating leads through content marketing strategies.What's on OfferCompetitive

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