CRM Analyst

6 days ago


London, United Kingdom hays-gcj-v4-pd-online Full time

Your NewpanyA leading consumer brand is seeking amercially minded CRM & Loyalty Data Analyst to supercharge the performance of its loyalty programme and drive customer-centric growth. This is a high-impact role where your insights will directly influence strategy, execution, and customer engagement.Your new roleYou’ll be at the heart of a data-led transformation, helping shift the business from sales-driven to customer-driven decision-making. Using your expertise in Bloomreach and core analytics, you’ll deliver actionable insights that increase visit frequency and lifetime value, contributing to a minimum of 3% LFL growth year-on-year.What you’ll need to succeed3+ years’ experience with Bloomreach Engagement, including segmentation, personalisation, and API integrationStrong SQL and data analysis skills, with experience in visualisation and experimentationSolid understanding of GDPR, CCPA, and consent management within BloomreachProven ability tomunicateplex insights to non-technical stakeholdersCollaborative mindset, working closely with marketing, CRM, andmercial teamsWhat you’ll get in returnYou’ll join a forward-thinking organisation investing heavily in CRM and loyalty as a strategic growth lever. Expect a collaborative culture, hybrid working, and the opportunity to make a tangible impact on customer experience andmercial performance.


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