System Value
1 week ago
System Value and Access Marketing Manager - Janssen UK Location: High Wycombe - J&J Flex - 2 Days Remote Janssen is recruiting a System Value and Access Marketing Manager, to be based within our UK Operating Company within a office based role at our head office in High Wycombe.
Working for Janssen For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.
Our commitment to respect the dignity and diversity of all is embedded in our Credo.
We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences.
That is why we here in the UK are working to create an inclusive environment where a diverse group of backgrounds, perspectives and experiences are valued, and each and every one of our people feel that they belong and can reach their potential.
No matter who they are.
Diversity, Equity & Inclusion at Johnson & Johnson means "You Belong"
Role Purpose At Janssen, we are driven by our Credo and inspired by the belief of our founder Dr Paul Janssen: The patients are waiting.'
The System Value and Access Marketing Manager is a fantastic role for someone who is commercially astute and is passionate about contributing to the customers they work with 'beyond the product.'
Drives sustainable, commercial growth by identifying regional system value and access strategies across the cancer and gene therapy brands, that deploy resource to improve impact and are aligned to the integrated care systems strategic priorities.
Develops system value and access marketing strategies that facilitates pathway and system transformation to enable better health outcomes for patients and access to Janssen's innovative Haematology & Oncology medicines.
Define the Oncology, Haematology and Cell & Gene Therapy cross portfolio value proposition that demonstrates and documents value above the brand, targeting senior, regional, NHS partners across strategic integrated care system geographies.
Leadership & accountability of the strategic account management process for the cancer and gene therapy portfolio, targeting leading cancer centres and strategic Integrated care system geographies.
As a System Value and Access Marketing Manager, you will be responsible for: Developing the system value and access marketing strategy across the Oncology, Haematology and Cell & Gene therapy brands: * Determine the segmentation, targeting and positioning strategies that will deliver system value across integrated care systems.
* Develop system value and market access strategies across new products launching over the next 5 years, ensuring full alignment with the brand strategy.
* Develop the Oncology, Haematology and Cell & Gene Therapy cross portfolio value proposition to meet customer needs, demonstrating and documenting the financial and non-financial value of key therapy areas and Janssen's service and solutions.
* In order that value propositions are appropriately developed, gain timely input from and partner with all internal collaborators (Marketing, Sales, Medical Affairs, Business Intelligence, Strategic Access Managers, Patient Access, EMEA).
* Multi disciplined collaboration with the core value team to align the system value and access strategies with the brand plans.
* Ensure that all regional market access activities and owners in the launch readiness framework are identified and work with relevant internal partners to achieve regional market access launch goals.
* Define metrics and supervise the financial and non-financial value delivered.
External environment scanning and networking across strategic integrated care systems.
* Engage with key external partners, build, and leverage positive relationships with strategic NHS customers across the integrated care system to develop insights on the NHS and external environment.
* Engages with key opinion leaders and strategic decision makers in regional ecosystems to optimise the positioning and messaging of Janssen's brands, services, and solutions.
* Facilitate the co-creation of value propositions with customers to meet their needs.
* Commission market research though agencies and partner with business intelligence to analyse data, build insights and advise materials required to support market access.
* Deliver external insights to the business to advise decision making at strategic ICS level.
Accountable for crafting materials that optimise the execution of the system value and access marketing strategy.
* Develop and project manage materials, and marketing and communication campaigns, which demonstrate and detail the system value of collaborating with Janssen UK by partnering with omnichannel and external creative agencies and promo material companies.
* Develop key messages for system value and access value proposition and ensure effective communication to the customer through multi channels and ensuring consistency with the National Market Access plan.
* Lead and craft the commercial strategy at NHS strategic events, positioning Janssen UK as a preferred service and solutions partner to the NHS.
Develops customer engagement plans via a range of channels that puts the integrated care systems at the centre.
* Drive balanced growth by crafting localised value propositions, bringing the mindset, skill, and resource of marketing to personalise our approach and improve customer experience in strategic integrated care systems.
* Plan marketing mix to optimise channels and tailor content based on the customer need.
* Works in partnership with marketing & omnichannel to plan strategically and deliver personalised, customer focused, digital engagement solutions.
Essential skills & experience * Strong brand marketing and/or market access marketing experience.
* UK experience is essential.
* Multichannel marketing experience * Deep understanding and curiosity about the NHS and healthcare systems.
* Proven experience in balancing multiple sophisticated projects end to end.
* Proven ability to understand and communicate sophisticated and ambiguous themes.
* Excellent stakeholder leadership both internally and external to Janssen.
* Strong collaborative mindset with a desire for commercial accountability.
* Ease operating in high-support and high-challenge environments.
* Experience with ABPI code and approval systems & processes.
* Courage to take decisions with an integrity and a compliance attitude.
* Familiarity with NHS data sources.
* Working understanding of reimbursement and funding flows within the NHS.
* Sound knowledge of company strategic drivers & capabilities and how they can be applied to the NHS.
* Ability to influence without authority, proven management experience of multiple internal and external collaborators.
* Dedicated prioritisation skills in order to deliver on region value and access priorities.
* Ability to manage external suppliers and follow due diligence.
Qualifications * ABPI Exam Qualified.
* Degree educated or equivalent experience.
* Subject matter expert in partnership working with NHS with excellent process capability.
* Crucial Languages: High level English proficiency.
DE&I At J&J: • Diversity, equity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies.
Attracting, developing, and retaining a workforce that reflects the diversity of our customers and communities is essential to our success.
• We are committed to providing a respectful, inclusive, and accessible work environment where all employees can achieve their potential.
• Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
• For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com Office Location: We are pleased to announce that from mid-2026, our offices in Wokingham and High Wycombe will move into a modern, state-of-the-art Johnson & Johnson office in central Maidenhead, conveniently situated next to the train station.
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