Digital Analytics Specialist

13 hours ago

London Area, United Kingdom Harnham Full time

DIGITAL ANALYTICS SPECIALISTSALARY UP TO £55,000HYBRID – LONDON – 1-2 DAYS A WEEK IN OFFICE This position is for a Digital Analytics Specialist at a London-based digital agency known for its creative, data-driven approach across Hospitality, Travel, Food & Drink, and Entertainment sectors. The role combines hands-on technical analytics work with client-facing responsibilities, leading the agency’s analytics function and ensuring high-quality data insights for performance, creative, and strategy teams.THE ROLE AND RESPONSIBILITIES:Lead analytics projects across a portfolio of digital clients.Set up and manage Google Tag Manager (GTM) containers, tagging plans, and tracking implementation.Oversee analytics accounts, ensuring data accuracy and consistency across GA4, Looker Studio, and BigQuery integrations.Develop and maintain client dashboards and reporting frameworks.Analyse performance data to deliver actionable insights and strategic recommendations.Present data and insights confidently to internal teams and clients.Line manage and mentor an offshore analytics specialist.Collaborate closely with performance, creative, and strategy teams to inform campaign and business decisions.YOUR SKILS:Strong experience with Google Analytics 4 (GA4), GTM, and Looker Studio.Proven ability to design and implement tracking and tagging frameworks.Skilled in data analysis, interpretation, and storytelling for both technical and non-technical audiences.Experience integrating and using BigQuery or similar data platforms.Solid understanding of digital marketing performance metrics (SEO, SEM, paid media, CRO, CRM).Comfortable working autonomously and taking ownership of analytics strategy.Excellent communication and presentation skills.Experience managing or mentoring team members is a plus.HOW TO APPLY:Apply by sending your CV to Joe by the link below

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