Digital Analytics specialist
2 days ago
IntroductionWipro is looking for a Digital Analytics Specialist to join our dynamic digital marketing analytics team. As the Digital Analytics Specialist, you will be responsible for leveraging Adobe Experience Platform (AEP) and Customer Data Platforms (CDP) to deliver personalized, data-driven customer experiences. The team is at the forefront of digital transformation, driving impactful marketing strategies across multiple channels.About WiproWipro is an exciting organization to work for. We ranked as a “Top Employer” as part of the Top Employer Institute 2024 annual listings, assessed on key HR practices including Diversity and Inclusion. Our commitment to innovation and growth has resulted in strong business performance over the last ten quarters.Your BenefitsYou will be joining a fast-paced, collaborative environment. As the Digital Analytics Specialist, you will receive a competitive salary, a generous benefits package including training and development, up to 6% employer contributory pension, and a quarterly bonus.Your ResponsibilitiesAs Digital Analytics Specialist, you will be responsible for:Managing data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping data to XDM schemasBuilding and maintaining Unified Customer Profiles using Identity ServiceCreating and activating audience segments with AEP Real-time CDP and Segment BuilderEnabling cross-channel audience activation by integrating with platforms such as Google Ads 360, DSPs, ESPs, and othersMonitoring and troubleshooting data flows from collection to activationDesigning and implementing audience strategies for personalization, retargeting, and lookalike audiencesWorking with marketing teams to define and optimize customer journeys and campaign KPIsBuilding dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reportingImplementing and managing tags, SDKs, and tracking pixels using Adobe Launch and Google Tag ManagerSupporting GDPR, consent management, and governance practices within AEPMandatory SkillsYou will have a solid understanding of:Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics ToolsCDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestrationCampaign measurement (CTR, Conversion Rate, ROAS), audience performance trackingXDM schema design, consent/governance, API-based integrationsTagging/pixels, SDK implementation, segmentation logic, reporting dashboardsDesirable SkillsIdeally, you will be familiar with:Integrating AEP with ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics toolsLeveraging AEP APIs for audience and data management workflowsTroubleshooting low match rates or sync delays with platforms by validating identity mappings, hashing, and consent alignmentApplying concepts like frequency capping, sequential conditions, and cross-channel journeysEqual OpportunitiesWipro is an advocate for positive change and conscious inclusion. As a global employer, we strive to create a diverse Wipro family by remaining committed to the development of our culture, diversity, equality, and inclusion in the workplace. All applicants are welcome.
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Digital Analytics specialist
2 days ago
London Area, United Kingdom Wipro Full timeIntroduction Wipro is looking for a Digital Analytics Specialist to join our dynamic digital marketing analytics team. As the Digital Analytics Specialist, you will be responsible for leveraging Adobe Experience Platform (AEP) and Customer Data Platforms (CDP) to deliver personalized, data-driven customer experiences. The team is at the forefront of digital...
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Digital Analytics Specialist
2 hours ago
London Area, United Kingdom Harnham Full timeDIGITAL ANALYTICS SPECIALISTSALARY UP TO £55,000HYBRID – LONDON – 1-2 DAYS A WEEK IN OFFICE This position is for a Digital Analytics Specialist at a London-based digital agency known for its creative, data-driven approach across Hospitality, Travel, Food & Drink, and Entertainment sectors. The role combines hands-on technical analytics work with...
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Digital Analytics specialist
5 days ago
London Area, United Kingdom Wipro Full time £40,000 - £50,000 per yearIntroductionWipro is looking for a Digital Analytics Specialist to join our dynamic digital marketing analytics team. As the Digital Analytics Specialist, you will be responsible for leveraging Adobe Experience Platform (AEP) and Customer Data Platforms (CDP) to deliver personalized, data-driven customer experiences. The team is at the forefront of digital...
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Digital Marketing Analytics Specialist
5 days ago
London, Remote, United Kingdom EMBS Digital Full time £40,000 - £60,000 per yearDigital Marketing Analytics SpecialistUp To 40,000 + Bonus + health + Marketo accreditationsAre you passionate about martech, marketing systems, and automation, data, and analytics?This organisation is rapidly becoming the UK's number one Adobe Marketo and Consulting and training provider. This means you'll work with the industry's best people and with...
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Digital Analytics Specialist
4 weeks ago
London, United Kingdom Harnham Full timeDIGITAL ANALYTICS SPECIALIST SALARY UP TO £55,000 HYBRID – LONDON – 1-2 DAYS A WEEK IN OFFICE This position is for a Digital Analytics Specialist at a London-based digital agency known for its creative, data-driven approach across Hospitality, Travel, Food & Drink, and Entertainment sectors. The role combines hands-on technical analytics work with...
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Digital Analytics Specialist
3 weeks ago
london (city of london), United Kingdom Harnham Full timeDIGITAL ANALYTICS SPECIALIST SALARY UP TO £55,000 HYBRID – LONDON – 1-2 DAYS A WEEK IN OFFICE This position is for a Digital Analytics Specialist at a London-based digital agency known for its creative, data-driven approach across Hospitality, Travel, Food & Drink, and Entertainment sectors. The role combines hands-on technical analytics work with...
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Digital Analytics specialist
1 day ago
London, United Kingdom Wipro Full timeIntroductionWipro is looking for a Digital Analytics Specialist to join our dynamic digital marketing analytics team. As the Digital Analytics Specialist, you will be responsible for leveraging Adobe Experience Platform (AEP) and Customer Data Platforms (CDP) to deliver personalized, data-driven customer experiences. The team is at the forefront of digital...
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Digital Analytics Specialist
4 weeks ago
City of London, Greater London, United Kingdom Harnham Full timeDIGITAL ANALYTICS SPECIALIST SALARY UP TO £55,000 HYBRID – LONDON – 1-2 DAYS A WEEK IN OFFICE This position is for a Digital Analytics Specialist at a London-based digital agency known for its creative, data-driven approach across Hospitality, Travel, Food & Drink, and Entertainment sectors. The role combines hands-on technical analytics work with...
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Head of Digital
24 hours ago
London Area, United Kingdom RedCat Digital Full time £85,000 - £105,000 per yearWorking for a sustainability focused organisation that provides essential services and products to businesses across multiple sectors and sizes (from SME's to large corporates), the Head of Digital will own digital strategy, performance marketing and optimisation across all channels.Following a period of rapid acquisition and integration, the company is...
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Digital Analytics Manager
3 weeks ago
London, United Kingdom Randstad Digital Full timeDigital Analytics ManagerLocation: London (Hybrid: 3 days a week) Duration: 6 Months, with a strong potential for extension Rate: Circa £400 - £575 per day Inside IR35 We are looking for a highly experienced and passionate Digital Analytics Manager to join the fast-paced environment of a major, world-class financial institution-a key player in global...
