Email Marketing Specialist

4 days ago


united kingdom The Normal Company Full time

We are seeking a high level Email Marketing & Retention Specialist.


The ideal candidate will have at least two years experience in retention marketing, particularly with platforms like Klaviyo and SMS tools.


In this role, you’ll be responsible for creating and executing data-driven retention campaigns that increase customer loyalty and drive revenue.


You will collaborate with our creative team to develop engaging content for both campaigns and automations.


Key Responsibilities:


  • Develop and execute email and SMS marketing campaigns to engage and retain customers


  • Monitor and analyse performance to optimise strategies and drive improvements


  • Segment customer databases to personalise campaigns and enhance targeting


  • Continuously test and experiment with new ideas to boost retention and engagement


  • Stay current with industry trends and best practices in email and SMS marketing


  • Build strong client relationships through clear communication, delivering results, and providing insightful reporting


Requirements:


  • Minimum two years experience in email/retention marketing


  • Strong copywriting skills, with an ability to craft compelling messaging
  • Experience with email and SMS platforms (e.g. Klaviyo, Attentive)


  • Proven experience managing campaigns end-to-end in-platform


  • Excellent communication and collaboration skills


  • Analytical mindset with strong problem-solving abilities


  • Ability to thrive in a fast-paced environment and juggle multiple projects


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