Asset Executive

3 weeks ago

London, United Kingdom Palm Venture Studios Full time
Palm Venture Studios (Palm) is a single-family-office-backed venture studio with a national footprint, headquartered in Greenwich CT. As a venture studio we both acquire early stage distressed companies or assets and seed new startup companies that will be both good businesses and create positive impact for society. Since its founding, Huddle has been a curated marketplace for fractional design, software development, and brand and marketing talent for startups with a focus on UX/UI and brand design. While Huddle has achieved a solid level of scale and high satisfaction for around 150 clients, the Huddle offering solves only a part of the marketing challenge faced by startups, it faces stiff competition from many small consulting firms and other marketplaces, and overall Huddle’s currently narrow work for customers is episodic and does not easily generate repeat long term revenues from a given client. In its current format, Huddle does not become “embedded” as a mission critical partner long term for clients.

Palm’s “super power” is helping early stage companies pivot and evolve to solve a bigger problem with a larger total addressable market. PVS intends to evolve the Huddle offering to become a “full-stack” go-to-market (GTM) solution for early and growth stage companies and SMBs. Huddle’s primary asset is a highly curated network of 1,500 top designers, marketers, growth experts, brand designers, product managers, and software engineers with portfolios from notable technology companies and agencies. Rather than simply connecting customers to teams, we aim to pivot the business model to offer customers the entire go-to-market function in a box: an expert Chief Marketing Officer (CMO), tools to help customers understand and plan their go-to-market strategy, and an expert network of professionals to execute the work and help businesses achieve objectives. We will transform Huddle from a talent solution for startups to a partner and essential service for growing businesses. The “tip of the spear” for Huddle will be offering startups a high-performance strategic go-to-market plan which is template-driven, actionable, and highly valuable. We, also, will offer fractional workers on Huddle the best possible place to build their enterprise: easy payments and invoicing, attractive compensation, a brand, community of like-minded workers, and potentially other perks and benefits long-term.

In its current state, Huddle is a somewhat confusing hybrid between a talent marketplace and a digital agency backed by a community of builders. Brand design & development
Copywriting & content creation
A/B testing of messaging
Channel testing (paid acquisition)
Find/recruit, onboard, organize, and deploy teams/rosters of fractional & freelance talent to deliver on those scopes of work.
These companies will serve as beta customers for this new service offering and are in real need of landscape analysis, marketing strategy, product-market-fit finding, and go-to-market legwork.

Therefore, while we are hiring a CEO for Huddle, the initial era of this work will functionally make you Head of Go To Market for Palm Venture Studios, and your performance will be evaluated based on your ability to drive progress in these areas across the Palm portfolio, enhancing their product market fit & contributing to accelerating revenue growth.

Pivoting the Huddle software & talent pool to deliver under the new frameworks.
Strong background in marketing strategy and execution, including for “zero to one” products, product lines, or brands. The compensation package for this role includes competitive base salary, performance bonuses, equity, and benefits.
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