Account Manager
3 weeks ago
PlatformGSK is a bespoke Publicis Media agency proposition for GSK, it is a
data and technology driven communications proposition that is centred on our
Publicis Media have worked with GSK for the past 4 years as
part of a growing partnership spanning 45+ markets across media, creative,
data, and technology.
Publicis Media focuses on the power of the modern media landscape to drive
one-to-one consumer engagement at scale, Publicis Media creates value for
clients through global media agency brands and scaled capabilities across
investment, strategy, insights and analytics, data and technology, commerce,
performance marketing and content.
Our team is deliberately diversified — with experts in strategy, data,
creative, media, and tech working seamlessly across capabilities and
connections — between brands and consumers, clients and partners, and ideas
The pGSK Pharma team currently consists of 3 pillars, one supporting ViiV*
(therapies for HIV) , another supporting Vaccines and one supporting Corporate
It is critical our digital account managers deliver the best of what
top talent.
You will be a core part of the International pharma media team with focus on
GSK Corporate and ViiV, working to drive best in class planning, activation,
and execution working closely with the Account Director and PGD Activation
and Local Planning and Activation and offers an exciting opportunity to drive
change for the GSK global business.
digital projects. This will, ultimately, help define your career path within
The Digital Account Manager will play an essential role in this
the leading edge of media thinking and practice, including how we continue to
evolve in the areas of digital, data and analytics. seeking candidates with drive, passion, energy and emotional intelligence to
You will be expected to manage a broad range of digital workstreams,
creative partners.
Planning & Strategy
* Support the Account Director and wider team in the creation of annual and campaign based media approaches
* Creation and stewardship of media plans (with PGD activation team)
* Work with media partners and internal on activating media plans
* Source new media partners to expand GSK and ViiVs remit
* Management of strategic workstreams including test and learn and management of our strategic partnerships to maximise results and ensure adoption within business.
* Implementation of clear measurement and process to ensure planning, monitoring, and optimization of core business metrics
Client Servicing & Management
* Support management of key client stakeholders across digital tasks and workstreams.
* Media Owner relationship management
* Be the Go-to-person for all guidance & support on digital platform
**PlatformGSK have a strong focus on leveraging data and technology to unlock
smarter planning and measurement. brands to engage with consumers and influence their behaviour.
You enjoy working with data and have very strong attention to detail. this role ready to take responsibility for the effective implementation of
activity within the accounts and be eager to share your knowledge with the
Service clients daily, adhering to all Service Level Agreements (SLA’s) to ensure work is flowing and clients are happy and up to speed on all work
* Has a thorough understanding of clients’ business and internal pressures and adapts their services accordingly
* Ensure quality control of all client deliverables
* Demonstrated digital planning experience
* Previous experience in digital planning and activation including experience in using tools such as CM360, DV360, Google Ads, Google Analytics, and Facebook Business Manager
* Strong understanding of media research, measurement, and insight tools - you know their strengthsweaknesses, and when and how to effectively use them
* Ability to manage and prioritize multiple projects and tasks simultaneously
* Strong Excel knowledge and PowerPoint skills
* Project management and communication skills to be able to engage with multiple stakeholders to drive delivery of projects.
* Highly organized with previous examples of delivering projects in a timely and effective manner.
* Evidence of being solution driven and innovative with how they drive performance and delivery.
**addition to the classics, **Pension, Life Assurance, Private Medical and
WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* **REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* ** BENEFITS** 247 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* **FAMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
* **FLEXIBLE WORKING, BANK HOLIDAY SWAP** & **BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday, from your first day of employment.
* **GREAT LOCAL DISCOUNTS** This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
_Publicis Groupe operates a hybrid working pattern with full time employees
being office-based three days during the working week.
physical or mental impairments or a medical condition) that may affect your
assessment, please inform your Talent Acquisition Partner.
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