Head of Demand Generation

Insights is a Learning and Development company which aims to change the world through the power of self-awareness.

Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.

Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.

Your purpose in the role

The Head of Demand Generation is responsible for managing a talented team of Marketing professionals based around the globe. In this pivotal role, you are responsible for developing and executing a comprehensive demand generation strategy that drives qualified leads, fuels revenue growth, and enhances our brand presence in the global market.

Working closely with the Strategic Marketing team as well as the Sales and Product teams, you will play a crucial role in aligning marketing efforts with business objectives. You will optimise the entire demand generation funnel from awareness to conversion ensuring our messaging resonates with target audiences.

Your success will be measured by the effectiveness of demand generation campaigns, lead quality and volume, pipeline contribution, and overall revenue impact. Additionally, you will be instrumental in fostering collaboration across the marketing, sales, and product teams to create a seamless and impactful customer journey.

What you’ll do to succeed:

• Develop and Implement Demand Generation Strategy : Manage the development of a global demand generation strategy focused on lead acquisition, nurturing, and conversion to support growth. Collaborate with Strategic Marketing, Creative, and Sales teams to create integrated campaigns that boost brand awareness and generate quality leads.
• Spearhead and Optimise Multi-Channel Campaigns: Oversee multi-channel marketing campaigns, including email, webinars, paid media, social media, SEO, and ABM initiatives, ensuring data-driven strategies and continuous performance optimisation.
• Build and Manage a High-Performing, International Team: Lead and mentor a team of marketing planners and campaign managers, promoting innovation and continuous improvement; Provide clear direction, set measurable goals, and ensure alignment with broader marketing and business objectives.
• Pipeline Management and Reporting: Monitor and evaluate demand generation performance by tracking key metrics such as lead volume, conversion rates, pipeline contribution, and ROI; Regularly report to senior leadership with actionable insights and recommendations for improvement.
• Enhance Marketing Technology and Processes: Drive the selection, implementation, and optimisation of marketing technologies for demand generation; Establish scalable processes and best practices to ensure efficient campaign execution.
• Collaborate Across Teams: Collaborate within our regional and functional management structure to align outcomes with company and regional strategies; Partner with Sales, Product, and Customer Success teams on messaging, target audiences, and campaign goals; Lead cross-functional initiatives to optimise the customer journey and maximise revenue opportunities.
• Partner Marketing: Successfully design campaigns for both our Direct and Indirect channels recognising the unique requirements of our Partner (distributer) channel.
• Budget Management: Prepare and manage the demand generation budget, ensuring efficient allocation of resources to maximise impact and ROI.

How you’ll show up

You are results-oriented and passionate about delivering tangible outcomes, with a strong focus on driving pipeline and revenue growth. Your leadership enables you to envision and execute a demand generation strategy that produces measurable business results. As an innovative thinker, you embrace creativity and are unafraid to take calculated risks to achieve growth targets.

Your collaborative communication skills help you foster a cooperative environment, building strong relationships with stakeholders across the organisation. You possess strong analytical abilities, leveraging data to inform stakeholders, optimise campaigns, and guide your team's efforts effectively.

With a deep understanding of customer needs and behaviours, you ensure that all demand generation initiatives are aligned with delivering exceptional customer experiences. Additionally, you remain open to new ideas and perspectives, willing to constructively challenge viewpoints to drive improvement and innovation.

What you’re great at

You are a proven leader and manager, successfully overseeing a global demand generation team and demonstrating significant success in driving revenue growth through B2B and B2B2B initiatives. With a global perspective, you adeptly navigate the nuances of marketing across various regions and cultures, effectively operating within a matrix structure.

Your technical acumen includes hands-on experience with marketing automation, CRM systems, SEO, and analytics platforms, allowing you to implement multi-channel marketing strategies. You possess a strong understanding of various digital marketing channels, including email, paid media, SEO, social media, and ABM.

Data prowess is one of your strengths, enabling you to leverage data and analytics to measure campaign effectiveness, optimise performance, and inform strategic choices. As a creative problem solver, you think strategically to overcome challenges and seize new opportunities, while your strong communication skills allow you to present complex ideas and insights to stakeholders at all levels.

You are committed to continuous learning, staying updated with the latest trends and best practices in demand generation and digital marketing to enhance your professional development and the effectiveness of your team.

Benefits:

• 35 days holidays

• Discretionary Annual Bonus

• Private Medical Insurance

• Income Protection

• Pension Plan

• Health Cash Plan

• Life Assurance

• Electric Car Scheme

• Gymflex

• Employee Giving

• My Advantage – Employee Discounts

• Critical Illness cover

• Employee Assistance Program

• Holiday purchase option

• BUPA Menopause Plan

• Flexible working

Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.

Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.

It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.

We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.

Read more about inclusivity at Insights via the vacancy page on our website: