Marketing Manager
3 weeks ago
Marketing Manager (B2C)
£45k + bonus
Hybrid working
Warrington
Forward Role are working with a leading business in the energy sector to recruit a Marketing Manager.
Reporting into the Senior Marketing Manager, working alongside an in-house marketing team of 9 and collaborating with agencies, you will help drive acquisition and retention across the B2C customer base.
Responsibilities:
- Develop and execute marketing strategies and put in place plans to acquire and retain customers, testing new approaches and measuring results
- Deliver engaging and results driven brand campaigns across various channels including email, direct mail, digital display, and social media
- Analyse customer data and campaign performance and translate insights into actions to drive results and ROI
- Work with internal teams and agencies to launch new products and services and promote existing ones
What you will need:
- Extensive experience in B2C Marketing with brand and campaign skills
- Skilled in using customer insights to create and implement successful customer initiatives
- Commercially savvy and able to demonstrate ROI
- Excellent project management skills and capable of independently delivering key projects
- Good with numbers and experience managing budgets
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