Digital Marketing Specialist
1 day ago
Job Description:
We are seeking a talented Digital Marketing Specialist to join our team at Marketing Lounge Partnership. As a key member of our marketing department, you will be responsible for developing and executing B2B marketing strategies that drive brand awareness and generate leads.
About the RoleThis is an excellent opportunity for a creative and strategic thinker to make a real impact on our business. You will work closely with our sector specialists to ensure marketing efforts are aligned with business objectives and deliver high-quality content across various channels.
Key Responsibilities- B2B Marketing Strategies: Develop and execute marketing plans to increase brand awareness and generate leads.
- Content Creation: Create, edit, and manage content across various channels, including blogs, whitepapers, case studies, and social media.
- Collaboration: Work with sector specialists to ensure marketing efforts are aligned with business objectives.
- Analysis and Reporting: Analyze and report on marketing campaign performance, using insights to optimise future initiatives.
- Social Media Management: Manage social media accounts and engage with our audience to build a strong online community.
- Email Marketing Support: Assist in drafting email marketing campaigns and analysing engagement metrics.
- Market Research: Conduct research to identify trends and opportunities for growth.
- Event Planning: Assist in planning and executing events, webinars, and other promotional activities.
- Website Management: Manage and optimise the MLP website, ensuring that content is fresh, engaging, and aligned with our overall marketing strategy.
- Experience: Minimum of 2 years of experience in B2B marketing, preferably in a similar role.
- Writing and Editing Skills: Exceptional writing and editing skills with a keen eye for detail.
- Social Media Knowledge: Experience in managing social channels and a knowledge of how to optimise content and strategies across these channels (particularly LinkedIn).
- Educational Qualification: Ideally a degree/equivalent in marketing or communications.
The estimated salary for this role is £35,000 - £45,000 per annum, depending on experience.
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