Marketing Communications Specialist

3 weeks ago


Warrington, Warrington, United Kingdom Marketing Lounge Partnership Full time
B2B Content Marketing Lead

The Marketing Lounge Partnership is seeking a talented B2B Content Marketing Lead to help drive our brand's voice across various channels. As a key member of our marketing team, you will play a vital role in elevating our brand's message through engaging content.

In this role, you will develop and execute B2B marketing strategies to increase brand awareness and generate leads. Your responsibilities will include creating, editing, and managing high-quality content across various channels, as well as collaborating with sector specialists to align marketing efforts with business goals.

Key Responsibilities:
  • Develop and execute B2B marketing strategies to increase brand awareness and generate leads.
  • Create, edit, and manage high-quality content across various channels, including blogs, whitepapers, case studies, and social media.
  • Collaborate with sector specialists to align marketing efforts with business goals.
  • Analyse and report on marketing campaign performance, using insights to optimise future initiatives.
  • Manage social media accounts and engage with our audience to build a strong online community.
  • Support email marketing campaigns, including drafting copy and analysing engagement metrics.
  • Conduct market research to identify trends and opportunities for growth.
  • Assist in the planning and execution of events, webinars, and other promotional activities.
Qualifications:
  • Minimum of 2 years of experience in B2B marketing, preferably in a similar role.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Experience in managing social channels and a knowledge of how to optimise content and strategies across these channels (particularly LinkedIn).
  • Ideally a degree/equivalent in marketing or communications.

Salary: £35,000 - £45,000 per annum, depending on experience.



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