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Marketing Manager

1 month ago

Warrington, United Kingdom Forward Role Recruitment Full time

Marketing Manager (B2C)

£45k + bonus

Hybrid working

Warrington

Forward Role are working with a leading business in the energy sector to recruit a Marketing Manager.


Reporting into the Senior Marketing Manager, working alongside an in-house marketing team of 9 and collaborating with agencies, you will help drive acquisition and retention across the B2C customer base.


Responsibilities:

  • Develop and execute marketing strategies and put in place plans to acquire and retain customers, testing new approaches and measuring results
  • Deliver engaging and results driven brand campaigns across various channels including email, direct mail, digital display, and social media
  • Analyse customer data and campaign performance and translate insights into actions to drive results and ROI
  • Work with internal teams and agencies to launch new products and services and promote existing ones


What you will need:

  • Extensive experience in B2C Marketing with brand and campaign skills
  • Skilled in using customer insights to create and implement successful customer initiatives
  • Commercially savvy and able to demonstrate ROI
  • Excellent project management skills and capable of independently delivering key projects
  • Good with numbers and experience managing budgets