Digital Acquisition Manager

2 days ago

StokeonTrent, United Kingdom CV-Library Full time

Digital Acquisition Manager
Location: Remote or Hybrid (2 days Wilmslow, 3 days from home)
Working Hours: 8:30 - 5 PM
Salary: Competitive

We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence. We have never and will never grow our business by cost-cutting or tying people up in bureaucracy. We don't do politics - we want people focused upon actions and delivery. We don't do micro-management - we empower, support and innovate. We are leaders, not empire builders and we love our business.

The Citation Group has grown rapidly over the past few years and has big ambitions for the future. As a Private Equity backed business, the plan is to triple the size of the business over the next few years through both organic growth and acquisitions.

The role
We are looking for a results-focused, enthusiastic, and forward-thinking Senior Digital Acquisition Executive to join the central marketing team at The Citation Group.

Working within a team of digital delivery specialists, you will own and drive forward the PPC strategy and support the Acquisition and Experience Leads with the creation and delivery of the overall digital strategy.

You will have experience in managing large budgets, working with senior stakeholders, possess a detailed understanding of digital marketing analytics and what the numbers mean to a business.

You'll be joining a fast-growing team and will have the opportunity to work across multiple brands and be part of a business set to triple in size over the next three years.

* Support with the development and implementation of the digital strategy
* Create and manage new/existing marketing campaigns across multiple brands to generate leads and hit KPIs
* Work alongside brand, content and acquisition teams to deliver engaging and relevant online content/resources
* Review analytics and produce reports to analyse with the Digital Lead
* Work alongside the internal SEO/digital experience team to maximise synergies
* Work alongside Digital Marketing and Dev agencies to continually optimise campaigns and improve performance
* Use Salesforce CRM to track successes and inform changes
* Liaise with the wider marketing team to maximise collaborative online opportunities
* Understand the full sales cycle and the value of PPC leads within that sales cycle
* Have an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information.
* Keep abreast of PPC and SEM trends

About you
* Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment
* Proven experience in generating large volume lead generation activity and conversion, using digital tools.
* Strong Google Analytics knowledge and channel marketing analytics
* Knowledge of e-commerce / digital P&L
* Excellent communication skills and the ability to make commercial decisions based on insight and analysis
* Ability to use data to deliver marketing campaigns and gain audience insight
* Experience of working alongside agencies
* Knowledge of Google Tag Manager and conversion tracking
* Comfortable using CMS applications
* HTML experience would be great but is by no means a must

Here's a taste of the perks we roll out for our extraordinary team members:
25 Days of Holiday: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.

Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.

Post-Wedding Bliss: Newlyweds, we've got something special for you too Extra weeks of holiday to bask in the glow of post-wedding happiness.

Growing Families: We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.

Healthcare cash plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

Hit Apply now to forward your CV

  • Digital Acquisition Manager

    2 weeks ago

    Stoke-on-Trent, United Kingdom Citation Full time

    {"title": "Digital Acquisition Manager", "description": "About the RoleWe are seeking a results-driven Senior Digital Acquisition Executive to join our central marketing team at The Citation Group. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in creating and...

  • Digital Acquisition Manager

    2 weeks ago

    Stoke-on-Trent, United Kingdom Citation Full time

    {"title": "Digital Acquisition Manager", "description": "About the RoleWe are seeking a results-driven Senior Digital Acquisition Executive to join our central marketing team at The Citation Group. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in creating and...

  • Digital Acquisition Manager

    6 days ago

    Stoke-on-Trent, United Kingdom Citation Full time

    About the RoleWe are seeking a highly skilled and results-driven Senior Digital Acquisition Executive to join our central marketing team at The Citation Group. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital...

  • Digital Acquisition Manager

    5 days ago

    Stoke-on-Trent, United Kingdom Citation Full time

    About the RoleWe are seeking a highly skilled and results-driven Senior Digital Acquisition Executive to join our central marketing team at The Citation Group. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital...

  • Digital Acquisition Manager

    1 month ago

    Stoke-on-Trent, United Kingdom Citation Full time

    Digital Acquisition Manager Location: Remote or Hybrid (2 days Wilmslow, 3 days from home)Working Hours: 8:30 - 5 PMSalary: CompetitiveWe are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence. We have never and will never grow our...

  • Digital Acquisition Manager

    1 month ago

    Stoke-on-Trent, United Kingdom Citation Full time

    Digital Acquisition Manager Location: Remote or Hybrid (2 days Wilmslow, 3 days from home) Working Hours: 8:30 - 5 PM Salary: Competitive We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence. We have never and will never grow our...

  • Digital Acquisition Manager

    1 month ago

    Stoke-on-Trent, United Kingdom Citation Full time

    Digital Acquisition Manager Location: Remote or Hybrid (2 days Wilmslow, 3 days from home)Working Hours: 8:30 - 5 PMSalary: Competitive We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence. We have never and will never grow our...

  • Digital Acquisition Manager

    1 week ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Citation Full time

    About the RoleWe are seeking a results-focused, enthusiastic, and forward-thinking Senior Digital Acquisition Executive to join our central marketing team at The Citation Group.Key ResponsibilitiesOwn and drive forward the PPC strategySupport the Acquisition and Experience Leads with the creation and delivery of the overall digital strategyManage large...

  • Digital Acquisition Manager

    1 week ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Citation Full time

    About the RoleWe are seeking a results-focused, enthusiastic, and forward-thinking Senior Digital Acquisition Executive to join our central marketing team at The Citation Group.Key ResponsibilitiesOwn and drive forward the PPC strategySupport the Acquisition and Experience Leads with the creation and delivery of the overall digital strategyManage large...

  • Digital Acquisition Manager

    3 weeks ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Citation Full time

    About the RoleWe are seeking a highly motivated and results-driven Digital Acquisition Manager to join our central marketing team at Citation. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital strategy.Key...

  • Digital Acquisition Manager

    3 weeks ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Citation Full time

    About the RoleWe are seeking a highly motivated and results-driven Digital Acquisition Manager to join our central marketing team at Citation. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital strategy.Key...

  • Digital Marketing Executive

    3 weeks ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom MacGregor Black Full time

    Job Title: Ecommerce Marketing ExecutiveAbout the RoleWe are seeking an experienced Ecommerce Marketing Executive to join our team at MacGregor Black. As a key member of our digital marketing team, you will be responsible for managing and developing a portfolio of branded websites.Key ResponsibilitiesSearch Engine Optimization (SEO): Implement on-page and...

  • Digital Marketing Executive

    4 weeks ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom MacGregor Black Full time

    Job Title: Ecommerce Marketing ExecutiveAbout the RoleWe are seeking an experienced Ecommerce Marketing Executive to join our team at MacGregor Black. As a key member of our digital marketing team, you will be responsible for managing and developing a portfolio of branded websites.Key ResponsibilitiesSearch Engine Optimization (SEO): Implement on-page and...

  • Talent Acquisition Specialist

    4 months ago

    Stoke-on-Trent, United Kingdom Alton Towers Resort Full time

    **Talent Acquisition Specialist** We are currently recruiting for a **Talent Acquisition Specialist** **(6-month secondment**) to join our team at the Alton Towers Resort, the UK's only attraction that specialises in making Britain happy! Reporting into the Senior HR Business Partner, this role will work collaboratively with the Technical Services...

  • Digital Product Manager

    1 week ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Vodafone Full time

    About the RoleWe are seeking a highly skilled Digital Product Manager to join our team at Vodafone UK. As a key member of our Digital Experience team, you will be responsible for defining and delivering best-in-class service experiences that exceed challenging KPIs and make Vodafone UK a standout leader in Digital Experience.Key ResponsibilitiesOwn the...

  • Digital Product Manager

    1 week ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Vodafone Full time

    About the RoleWe are seeking a highly skilled Digital Product Manager to join our team at Vodafone UK. As a key member of our Digital Experience team, you will be responsible for defining and delivering best-in-class service experiences that exceed challenging KPIs and make Vodafone UK a standout leader in Digital Experience.Key ResponsibilitiesOwn the...

  • Digital Product Manager

    3 weeks ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Vodafone Full time

    About the RoleWe're seeking a skilled Digital Product Manager to join our team at Vodafone UK. As a key member of our Digital Product team, you'll be responsible for defining and delivering best-in-class service experiences for our customers.Key ResponsibilitiesDevelop and maintain the product vision and key objectives for your product area, ensuring...

  • Digital Product Manager

    3 weeks ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom Vodafone Full time

    About the RoleWe're seeking a skilled Digital Product Manager to join our team at Vodafone UK. As a key member of our Digital Product team, you'll be responsible for defining and delivering best-in-class service experiences for our customers.Key ResponsibilitiesDevelop and maintain the product vision and key objectives for your product area, ensuring...

  • E-commerce and Digital Marketing Specialist

    7 days ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom RKW Ltd Full time

    About the RoleWe are seeking a talented E-commerce and Marketing Executive to join our ambitious e-commerce expansion journey. As a key member of our team, you will have the opportunity to work directly with our Head of Direct E-Commerce to drive growth of sales across our impressive product range in the Housewares & Electricals market.Key...

  • E-commerce and Digital Marketing Specialist

    7 days ago

    Stoke-on-Trent, Stoke-on-Trent, United Kingdom RKW Ltd Full time

    About the RoleWe are seeking a talented E-commerce and Marketing Executive to join our ambitious e-commerce expansion journey. As a key member of our team, you will have the opportunity to work directly with our Head of Direct E-Commerce to drive growth of sales across our impressive product range in the Housewares & Electricals market.Key...