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Digital Acquisition Manager

2 months ago

StokeonTrent, United Kingdom Citation Full time
{"title": "Digital Acquisition Manager", "description": "About the Role

We are seeking a results-driven Senior Digital Acquisition Executive to join our central marketing team at The Citation Group. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in creating and delivering our overall digital strategy.

Key Responsibilities
  • Develop and implement the digital strategy to drive lead generation and hit KPIs
  • Create and manage new and existing marketing campaigns across multiple brands
  • Work closely with brand, content, and acquisition teams to deliver engaging and relevant online content and resources
  • Review analytics and produce reports to analyze with the Digital Lead
  • Collaborate with the internal SEO/digital experience team to maximize synergies
  • Work with Digital Marketing and Dev agencies to continually optimize campaigns and improve performance
  • Use Salesforce CRM to track successes and inform changes
  • Liaise with the wider marketing team to maximize collaborative online opportunities
  • Understand the full sales cycle and the value of PPC leads within that sales cycle
  • Stay up-to-date with PPC and SEM trends
About You
  • Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment
  • Proven experience in generating large volume lead generation activity and conversion using digital tools
  • Strong Google Analytics knowledge and channel marketing analytics
  • Knowledge of e-commerce / digital P&L
  • Excellent communication skills and the ability to make commercial decisions based on insight and analysis
  • Ability to use data to deliver marketing campaigns and gain audience insight
  • Experience of working alongside agencies
  • Knowledge of Google Tag Manager and conversion tracking
  • Comfortable using CMS applications
  • HTML experience is a plus
What We Offer
  • 25 days of holiday to enjoy your well-deserved break
  • Birthday bliss: a day off to celebrate your special day
  • Post-wedding bliss: extra weeks of holiday to bask in the glow of post-wedding happiness
  • Growing families: vouchers and special perks for expectant parents
  • Healthcare cash plan: private healthcare to ensure your peace of mind
", "lang_code": "en-US"}