Digital Acquisition Manager

1 day ago

StokeonTrent, United Kingdom Citation Full time
About the Role

We are seeking a highly skilled and results-driven Senior Digital Acquisition Executive to join our central marketing team at The Citation Group. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital strategy.

With a strong background in digital marketing, you will have experience in managing large budgets, working with senior stakeholders, and possessing a detailed understanding of digital marketing analytics. You will be able to work across multiple brands and be part of a business set to triple in size over the next three years.

Key Responsibilities
  • Develop and implement the digital strategy in collaboration with the Acquisition and Experience Leads
  • Create and manage new and existing marketing campaigns across multiple brands to generate leads and hit KPIs
  • Work closely with brand, content, and acquisition teams to deliver engaging and relevant online content and resources
  • Review analytics and produce reports to analyse with the Digital Lead
  • Collaborate with the internal SEO/digital experience team to maximise synergies
  • Work with Digital Marketing and Dev agencies to continually optimise campaigns and improve performance
  • Use Salesforce CRM to track successes and inform changes
  • Liaise with the wider marketing team to maximise collaborative online opportunities
  • Understand the full sales cycle and the value of PPC leads within that sales cycle
  • Have an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information
  • Stay up-to-date with PPC and SEM trends
About You
  • Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment
  • Proven experience in generating large volume lead generation activity and conversion, using digital tools
  • Strong Google Analytics knowledge and channel marketing analytics
  • Knowledge of e-commerce / digital P&L
  • Excellent communication skills and the ability to make commercial decisions based on insight and analysis
  • Ability to use data to deliver marketing campaigns and gain audience insight
  • Experience of working alongside agencies
  • Knowledge of Google Tag Manager and conversion tracking
  • Comfortable using CMS applications
  • HTML experience would be great but is not essential
What We Offer

We offer a range of benefits to our team members, including:

  • 25 days of holiday per year, plus bank holidays
  • A birthday day off to celebrate your special day
  • Extra weeks of holiday for newlyweds
  • Vouchers and special perks for growing families
  • A private healthcare cash plan to support your well-being

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