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Digital Marketing Manager

2 months ago

StokeOnTrent, United Kingdom MacGregor Black Full time

Digital Marketing Manager


Have you got a proven track record of managing branded websites?


Are you experienced in execution of acquisition plans?


Do you possess superior analytical and reporting skills?


Macgregor Black are partnering with a global market leading consumer electronics distributer and brand, on the search for a Digital Marketing Manager. This is a permanent role based in Stoke.


As Digital Marketing Manager You will be responsible for managing and developing a portfolio of branded websites. This role will focus on the likes of PPC, SEO, general web management and good experience of analytics.


Key Responsibilities


  • Implement on-page and off-page SEO strategies to improve organic search rankings.
  • Ensure the website is user-friendly, with intuitive navigation and a clean, responsive design.
  • Conduct regular usability testing and gather user feedback to make data-driven improvements to the website.
  • Oversee the execution of the monthly acquisition plans including PPC, affiliate and e-mail marketing activities for the branded websites.
  • Content management of new product launches is to the required level
  • Work alongside the Head of Direct E-Commerce to develop monthly sales and content activity plans for a portfolio of branded websites.
  • Manage the execution of the monthly plans including all product promotional activity and content activity for the branded websites.
  • Work alongside in-house teams and roaster digital agencies to develop monthly acquisition plans for the portfolio of branded websites.


What are we looking for?


  • Track record of running transactional websites via the likes of Shopify, Woo Commerce and ShopBlocks.
  • Consumer goods experience preferred but not essential.
  • Exposure to PPC, Social and Affiliate Marketing is preferred.
  • GA experience and other analytical packages
  • Content creation with the likes of Canva and Adobe
  • Confident under pressure of budget management and achieving sales targets


Competitive salary + benefits.


Please contact Lewis Millican for further information.