Senior Commercial Manager

1 week ago

Castle Donington, United Kingdom CV-Library Full time

We are seeking a dynamic and experienced Senior Commercial Manager to lead and drive the growth of our licensed brands. In this high-impact role, you will be responsible for developing and executing commercial strategies that enhance brand visibility, market share, and profitability across key retail and trade channels. You will work closely with internal teams and brand partners to ensure alignment with business objectives, while leveraging your expertise in market trends, customer insights, and competitor analysis to make strategic decisions. If you have a proven track record in managing licensed brands within the FMCG sector, strong negotiation skills, and a passion for driving commercial success, this is an exciting opportunity to make a significant impact. Join us and help shape the future of iconic brands in the FMCG industry

Senior Commercial Manager – Refresco UK

Day shift, Monday to Friday

Hybrid working  - Travel required – 1-2 days per week

As the Senior Commercial Manager for one of our licenced brands, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross-functional teams, and ensuring our brands remain competitive and relevant in the market.

What’s in it for you:

12.5% annual bonus
7% Employer pension
Car Allowance £6,400
Personal Bupa Healthcare
X3 Life assurance
27 days annual leave, plus bank holidays and option to perchance an additional 3 days
Flexible benefits (salary sacrifice) – additional healthcare cover, dental insurance, 10X life assurance, car package, will writing services, financial advice services, activities pass, discounts on major retailers.  

About the Role

The Senior Commercial Manager will work closely with the Head of Marketing to develop and implement strategies for our licenced brand portfolio, including Old Jamaica and Ting, while establishing consumer and customer insights to make informed recommendations.

The role involves developing long-term strategic direction for the brands, owning and executing individual brand plans aligned with Refresco UK's strategy, and leveraging market knowledge to identify opportunities for growth.

Key tasks include;

Proposing and delivering promotional activities, managing pricing policies, implementing annual brand plans, and identifying new product development (NPD) opportunities for the brand portfolio.
Collaboration with the Trade Marketing team, Finance, and Shopper Marketing Exec is essential to align trade positioning, develop brand communications, and manage marketing expenditures effectively.
The manager will also be responsible for monitoring brand performance, ensuring accurate forecasting with commercial and supply chain teams, and overseeing packaging and product management for improved profitability.
The role requires presenting to internal and external stakeholders, ensuring compliance with company procedures, and contributing to ongoing sales forecasts. Adherence to safety, hygiene, and good housekeeping standards is also expected, with the job holder ensuring the health and safety of themselves and others in the workplace.
The duties described are not exhaustive, and the job holder may be asked to perform other tasks as required by management.  

About You:

As a highly skilled and results-driven Senior Commercial Manager, you bring a wealth of experience within the FMCG or Manufacturing industry, demonstrating a deep understanding of brand strategy, market dynamics, and consumer behavior.
You will have a proven track record of developing and executing successful commercial plans that drive brand growth, profitability, and market share.
With exceptional leadership and collaboration skills, you work seamlessly with cross-functional teams, including marketing, trade, and finance, to ensure alignment and delivery of strategic goals.
You have strong analytical abilities and a keen eye for identifying market trends and growth opportunities, enabling you to make data-driven decisions that optimize brand performance.
Your experience in managing complex customer relationships, negotiating contracts, and leading brand promotional activities makes you an invaluable asset to any team.
You thrive in fast-paced environments and are adept at managing multiple priorities, while maintaining focus on long-term objectives.
Above all, you are passionate about the FMCG sector and committed to achieving excellence, driving innovation, and contributing to the success of the business. If you are a strategic thinker, with a collaborative approach and a drive for results, we would love to hear from you.   

About Refresco

Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand.

Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. (url removed). 

Refresco is an equal-opportunity employer. We are fully committed to diversity and inclusion. #LI-GK1

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