CRM Marketing Manager

1 day ago

Newcastle upon Tyne, United Kingdom CV-Library Full time

CRM Marketing Manager

up to £55,000k plus excellent benefits

Full time permanent – WFH 3 -2

Location: Newcastle – North East

Sector: - Ecommerce / Marketing / sales / Design Agency

Our client is a market leading organisation and this is an excellent opportunity to join in a new CRM Marketing Manager appointment.

You will work closely with multi-stakeholders across the organisation and deliver on Data insights + CRM projects that will drive loyalty and spend from the existing customer base.

Key Areas:-

* Marketing Data Insights

* Rewards Programme

* Strong data-driven, cross-channel experience

* Experience in a brand / ecommerce environment B2B & B2C

Job Responsibilities

* Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments

* Work with stakeholders and CRM team colleagues to create campaign briefs and translate them into campaign outputs increasingly delivered via your hands on use our campaign management platform

* Work with the Analytics / data team ensure we effectively measure the incremental value of our activity at an overall level for multi-channel or multi-step campaigns as well as for individual messages

* management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell

* Customer segmentation – Leading the communications strategy

* Promotional Strategy – Managing our mix

* Customer Rewards Programme & Marketing lifecycles

* Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels.

* Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plan

* Achieve all agreed client KPI’s targets and all financial targets agreed for the nominated accounts.

* Manage the client review process for the nominated client.

* define and implement service management processes and measures

Person Specification

Sector: Media, Digital, Communications & Design

Degree level marketing qualification

experience in a brand / ecommerce environment

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