Senior CRM Executive

4 weeks ago

Fleet, United Kingdom CV-Library Full time

At CV-Library, we have a simple vision: to help the world to work and we are looking for exceptional and talented people to help us realise this vision in both UK and overseas markets.
We are in a period of accelerated growth, following a year of key strategic acquisitions and significant investment across all parts of the business from Tech and Data to People and HR, there's never been a more exciting time to join us or a better place to grow your career
The Role
We are currently looking for an outstanding Senior CRM Executive to join our rapidly growing team. Reporting into the Senior CRM Manager, you will be accountable for the day-to-day execution and management of our automated, candidate-facing marketing campaigns which are leveraged through our ESP platform, Iterable. This is an exciting role that involves strategy building, operational planning, lifecycle mapping and campaign creation. Automation of our CRM processes and delivering the best user experience will be at the heart of what you do. In addition, you will play a key role in developing and implementing our future cross-channel communications strategies with a focus on growing, retaining and managing job-seeker audiences.
Responsibilities:
* Operate all CRM automations in Iterable successfully and effectively, independently handling the day-to-day management of the platform
* Oversee the operations of client product delivery, ensuring any paid-for CRM services are delivered against expected SLAs
* Deliver growing levels of engagement, conversions and improved performance across email, push and other cross-channel communications
* Conduct all campaign optimisation, driving an ‘always on' test and learn approach to improve user retention and engagement rates and drive long-term user loyalty
* Product performance reports, measuring against KPIs and forecasts, sourcing the relevant data and translating it into actionable insight
* Be the subject matter expert for the job seeker customer lifecycle, utilising data insights to make informed and strategic decisions
* Compile campaign copy and manage the visual execution of campaigns, working closely with the Design team on creative briefs
* Manage and oversee all campaign testing and tracking
* Support the Head of CRM on larger scale projects, such as the introduction of new channel touchpoints and transformation of user journeys
* Collaborate with wider teams within Marketing to ensure CRM communications link to wider marketing messaging
* Work closely with the MarTech Product Team to ensure we adopt smart and effective management of the Iterable platform
Requirements
Essential:
* Minimum 3 years' experience in a CRM role in a B2C/DTC market
* Proficient in CRM software, such as Iterable, Braze or Klaviyo
* Highly analytical and able to independently source and translate data
* Strong communication skills with the ability to work with technical and non-technical stakeholders
* Effective problem-solving skills
* Experience in understanding and modifying HTML code
* Operates in a well-organised manner with minimum supervision
Desirable:
* Experience in operating additional channels outside of email (e.g. push, SMS, Whatsapp)
* Experience handling large data sets (in the millions)
* Ability to adopt latest innovations and trends in the CRM channel
* Ability to confidently handle data feed logic and JSON data
* Experience with the US Market
Benefits
* 23 days annual leave, plus additional day for your birthday
* Regular team incentives and social events, including annual Christmas and Summer parties
* Staff Gift Shop
* Life Insurance and Company Pension
* Employee Assistance Programme (Mental Health & Well-being support)
* Staff Gift Shop
* Access to MediCash
We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.
Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application

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