Audience Insights Specialist

2 months ago


East Howdon, United Kingdom CV-Library Full time

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Audience Insights Specialist.

Be part of the movement – and play your part

About the role

Are you a Research professional with strong organisational skills? Curious but ambitious? Around 2/3 years’ experience in working with insight & market research, turning this into actionable business improvements? Are you looking to join a fun but driven, outgoing team? Based in Dover or Newcastle, DFDS are looking for an Audience Insights Specialist. Is this the role for you? ….

You will support the Audience Insights team to support on both report building and research projects to provide actionable insights to the Marketing Department. You will have experience in conducting your own research from scoping out your project, through to its execution and delivery of results. Knowledge of both qualitative and quantitative research is desirable alongside a strong understanding of how to use this to guide marketing activity. Data literacy is essential, alongside the capability to translate data into insight through using power bi and other available tools. You will have the ability to communicate effectively with peers and stakeholders and be keen to build strong working relationships across the business.

Working Mon – Fri, we are seeking an enthusiastic individual, with a strong background in research and insight, to deliver innovative value added analysis. It is imperative you are someone that is proactive and passionate about insights.

You will be responsible for:

To be the insight lead on your designated DFDS route, managing stakeholder relationships proactively and efficiently

Manage and prioritise your workload to ensure effective and timely delivery of output

To build new reports into our reporting tool that translates data into easily digestible and relevant insights

Update and amend existing reports to increase the value of the reports and improve the usability

To execute research from the initial gathering of requirements, building of surveys and delivering results to provide valuable insights to support campaign and product team

To interpret and analyse all available data i.e., reports and research (both internal and external sources) and deliver actionable insights in a clear, visual and concise way

Support insight projects and contribute to key initiatives by producing and presenting relevant, informative, and actionable insight to help drive business decisions

Full understanding of our passengers, including their travel behaviours, motivations and feelings towards your designated route through being close to the data

Delivery of presentations to update on customer satisfaction and net promoter performance and make recommendations for improvements

Participate in ongoing product development and campaign activities as well as discussions with the different marketing teams to ensure we deliver on customer expectations

Support implementation of tools and strategies to extract and translate raw data into valuable actionable insights.

Work on understanding our brand awareness and analyse our competitors to compare marketing performance.

Support analytics tools set up to correct discrepancies and ensure absolute data quality.
About you

2/3+ years’ experience within marketing and analytics.

Proactive and motivated team player

Strong organisational skills with the ability to work well under pressure

Self-starter, who is curious and ambitious.

Strong communication & presentation skills.

Understanding of Google Analytics.

Good understanding of marketing channel analysis.

Experience in data prep and blending tools and data visualization tools (e.g. Tableau and Power BI)

Knowledge of attribution modelling.

Experience of research tools such as SurveyMonkey

Experience of Brand Awareness & Competitor Analysis tools

Knowledge and understanding of travel and insights industry.

Marketing, Analytics, Business degree or professional marketing qualification is an advantage.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

Life assurance cover

Contributory company pension scheme

Holiday Purchase Scheme

Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips

Full employee assistance programme including:

Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.

Huge range of retail discounts from high street and online retailers

Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.

Access to Breeze, our award-winning Wellbeing platform.

Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you



  • East Howdon, United Kingdom DFDS Full time

    Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Audience Insights Specialist.Be part of the movement – and play your partAbout the roleAre you...


  • East Howdon, United Kingdom CV-Library Full time

    Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as the Audience Insight Manager. Be part of the movement – and play your part About the...


  • East Kilbride, South Lanarkshire, United Kingdom Ipsos Full time

    Consumer Insights Specialist - LanarkshireJob Description:We are seeking a skilled Consumer Insights Specialist to join our Ipsos team in Lanarkshire, Scotland.About the Role:In this role, you will be responsible for gathering consumer insights through face-to-face interviews, providing valuable information to businesses and informing decision-making.Key...


  • South East, United Kingdom SKY Full time

    About SkyWe're a team that's passionate about innovation and delivering exceptional products and services. Our mission is to make a positive impact on people's lives through technology, product, and data.With a focus on building the next generation of products and services, we're constantly looking for talented individuals who share our vision.We believe in...


  • East Liverpool, Ohio, United Kingdom Crown Commercial Service (CCS) Full time

    Crown Commercial Service (CCS) is seeking a skilled Data Insights Specialist to join their Digital Services directorate. This role will involve providing insight, support and secretariat within the governance process that supports the business and digital design and change delivery across CCS.The ideal candidate will have experience in using data to identify...


  • North East, United Kingdom Atom bank Full time

    About the Role:We are looking for an Insight and Automation Specialist to join our Insight & Intelligence team at Atom bank. As a key member of the team, you will play a vital role in driving the company's data strategy forward.Your primary responsibility will be to work closely with the Lead Data Science Engineer to create a self-serve capability for...


  • East Liverpool, Ohio, United Kingdom CV-Library Full time

    About the RoleAs a Retail Commercial Insights Specialist, you will play a critical role in driving business growth through data-driven insights. You will work closely with senior stakeholders to develop and implement strategies that improve operational efficiency and drive profit growth.Responsibilities include analyzing large data sets, identifying trends,...


  • East Liverpool, Ohio, United Kingdom Yodel Full time

    Job DescriptionAt Yodel, we're seeking a talented Data Analyst to join our dynamic IT team. As a Data Insights Specialist, you'll explore data to uncover insights, solve problems, and identify new business opportunities.Key Responsibilities:Analyse large data sets to address ad-hoc business questions.Utilise data analysis tools and programming...


  • East Grinstead, West Sussex, United Kingdom Endeavour Recruitment Solutions Full time

    About the RoleJob Type:Full-timeIndustry:Travel & Hospitality, Insurance, Membership OrganisationsWe are seeking an experienced Data Insights Delivery Specialist to join our client's team in East Grinstead. The successful candidate will be responsible for developing and delivering data-driven insights to support business strategy and decision-making.The...


  • East Hampshire, United Kingdom ENGINEERINGUK Full time

    About UsENGINEERINGUK is a dynamic and innovative company that is committed to excellence in every aspect of our business.Salary and BenefitsWe offer a competitive salary of $90,000 per year, plus a comprehensive benefits package, including health insurance, retirement plan, and generous paid time off.Job DescriptionWe are seeking a talented Sales Data...


  • South East England, United Kingdom Circana Full time

    Circana: A Leader in Consumer Behavior InsightsAs a Senior Business Insights Specialist at Circana, you will be part of a team that provides unparalleled technology and advanced analytics to help leading brands and retailers drive business growth. With a deep understanding of consumer behavior, we empower our clients to make informed decisions and stay ahead...


  • East Staffordshire, United Kingdom Spe Connect Full time

    Retail Sales & Insights Manager - Midlands (Burton on Trent) We're looking for a passionate, dynamic and analytical Retail Sales & Insights Manager who loves hospitality!Our client is a market leading hospitality business who currently operate some of the UK's best-known pubs, offering the very best in product quality, whilst delivering amazing guest...


  • East Liverpool, Ohio, United Kingdom Agility Resoucing Full time

    Company Overview: Agility Resoucing is a dynamic and expanding independent company based in Merseyside, UK. We specialize in selling our product through multiple channels and an ever-growing range of digital platforms, generating huge quantities of data that requires insight and interpretation to understand marketing performance.Salary: The estimated salary...


  • East Liverpool, Ohio, United Kingdom Agility Resoucing Full time

    Join our Graduate Analyst team at Agility Resourcing and contribute to driving business success. As a Graduate Analyst, you will play a key role in developing and implementing financial analytics solutions that drive operational efficiency and maximise sales growth.About the OpportunityThis exciting opportunity is based in the UK, offering a salary of...

  • Data Insights Analyst

    4 weeks ago


    East Liverpool, Ohio, United Kingdom Agility Resoucing Full time

    Job DescriptionAs a Financial Analytics Specialist at Agility Resourcing, you will be part of an exciting opportunity to join their analytical team and focus on financial analytics.You will work collaboratively to develop analysis and insight to support operations and drive continual improvement of existing processes across the organization. Your key...


  • East Liverpool, Ohio, United Kingdom Agility Resoucing Full time

    About the Company: We are Agility Resourcing, a leading fleet management organisation based in Merseyside. We are seeking a recent graduate to join our analytical team as a Graduate Data Analyst. The successful candidate will be responsible for developing analysis and insight to support operations, supporting the creation of new products and routes to...


  • East Liverpool, Ohio, United Kingdom Shortlist Recruitment Full time

    BI Officer Role OverviewThe Business Intelligence Officer will be part of a growing team in a not-for-profit organisation based in Liverpool. This role is ideal for someone currently working in a similar field, seeking a new challenge within a remote and sociable environment.We are looking for an individual with strong analytical skills to join our Business...


  • East Midlands, United Kingdom Morson Talent Full time

    We are looking for a talented and experienced finance professional to join our team as a Finance Assistant, supporting effective financial, procurement, and risk management services for Transport for the North (TfN).Job Overview:The successful candidate will be responsible for implementing and executing finance, procurement, and risk processes, as well as...


  • North East, United Kingdom UK National Audit Office Full time

    The UK National Audit Office invites applications for a Financial Audit Data Insights Specialist position in its Digital Financial Audit (DFA) team.This role offers an exciting opportunity to apply data analytics skills to support financial audit teams and contribute to the development of data-driven financial audit services. Key responsibilities will...


  • East Kilbride, South Lanarkshire, United Kingdom Ipsos Full time

    As a market research interviewer at Ipsos, you will play a critical role in uncovering valuable insights from participants in Lanarkshire.About the Role:This is a part-time, permanent position that requires you to travel to participants' homes to conduct face-to-face interviews. The ideal candidate will have excellent communication skills, be able to work...