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Principal Marketing Analyst

2 months ago

london, United Kingdom Impellam Group Full time

Principal Marketing Analyst

London (2 days in the office)


Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more.


Overview


The client is an established company that combines the agile environment of a startup with advanced technology and solid backing. With a mission to empower consumers to make confident decisions. This creates a world-class online experience that helps users make informed choices about household essentials.


This role offers an exciting opportunity to leverage data to drive marketing strategy and business decisions. The ideal candidate excels at translating complex data into actionable insights and will play a crucial role in a dynamic team, significantly impacting the company's success.


You will work with a variety of different metrics and models, such as brand health, econometrics, digital attribution, CRM, and LTV. Leading a small team of analysts, you will be a player-manager, both driving strategy as well as rolling up your sleeves and getting stuck in.


Role and Responsibilities

The Principal Marketing Analyst will be instrumental in transforming raw data into insightful business information. Key responsibilities include:


  • Marketing Analytics Expertise: Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes.
  • Reporting and Analysis: Develop marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels.
  • Customer Strategy Development: Drive the creation of a single customer view to support a central audience strategy, enhancing the effectiveness of next best action models.
  • LTV Optimization: Develop and refine a Lifetime Value (LTV) model in collaboration with marketing leads, ensuring optimal investment decisions and activities.
  • Stakeholder Communication: Translate complex data into clear, actionable insights, and present findings to stakeholders at various levels to inform decision-making.


Key Qualifications

  • Proficiency in Marketing Analytics: Expertise in areas such as brand health, digital attribution, customer segmentation and value, CRM, and LTV. Knowledge of econometrics is a plus.
  • Communication Skills: Ability to extract and clearly articulate meaningful information from data to a wide variety of audiences.
  • Technical Skills: Proficient in SQL and data manipulation, especially with Google BigQuery and DBT. Strong knowledge of statistical modeling techniques such as significance testing, multivariate modeling, MMM, p-value, and A/B testing.
  • Leadership Experience: Experience in managing and developing other analysts, ensuring their professional growth and the achievement of team goals.


Apply Now

Join a team that is transforming the way consumers navigate their household services and help make a positive impact on people's lives.


Apply today