Dynamic Product Marketing Leader

2 weeks ago

London, Greater London, United Kingdom Scale IO Full time
About the Company

Scale i/o is a pioneering technology firm operating in the maritime sector, offering innovative solutions that empower better decision-making and protect clients' business interests.

The company has a global presence with offices in London, USA, Singapore, Hong Kong, and Panama, and boasts a diverse team of over 19 nationalities speaking 25 languages. Quality is a core value at Scale i/o, driving everything they do.

The Opportunity

We are seeking a seasoned Product Marketing Manager to join our team, where you will play a pivotal role in bridging the gap between our Product and Marketing teams, driving the success of our flagship product 'Podium'.

This role would be an ideal fit for a SaaS marketing professional with experience in the maritime industry and a proven track record of delivering impactful results.

Responsibilities
  • Product Positioning and Messaging:

Develop compelling positioning and messaging for Podium, highlighting its unique value propositions and differentiation in the market.

  • Go-to-Market Strategy:

Collaborate with Product Management and Marketing teams to develop and execute effective go-to-market strategies for new product launches and feature releases.

  • Market Research and Insights:

Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth. Utilize insights to inform product development and marketing initiatives.

  • Sales Enablement:

Create sales enablement materials, including presentations, case studies, and sales collateral, to support the sales team in effectively communicating the value of the products to prospects and customers.

  • Campaign Support:

Work closely with Business Unit Marketing Leads to provide insights, targeting strategies, and messaging support for marketing campaigns and initiatives.

  • Content Development:

Develop engaging and high-quality content, such as blog posts, whitepapers, and webinars, to educate the market and drive awareness and adoption of our products.

  • Customer Advocacy:

Cultivate relationships with customers, gather feedback, and leverage customer success stories and testimonials to drive advocacy and customer retention.

  • Performance Tracking and Optimization:

Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and campaigns. Analyse data to identify areas for optimization and improvement.

Requirements

We are looking for a skilled individual with:

  • A solid number of years experience in SaaS product marketing, preferably in the technology/software industry.
  • A proven track record of developing and executing successful go-to-market strategies for SaaS products.
  • Strong analytical skills and ability to translate data and insights into actionable strategies.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Experience working remotely and collaborating effectively with cross-functional teams.
  • Ability to travel on occasion (with notice).
Benefits
  • Base salary £55,000 - £65,000 per annum (dependent on experience)
  • Hybrid/Flexible working
  • Flexible Benefits Package Including:
    • Private healthcare, dental, and optical cover
    • Salary sacrifice schemes
    • Gym and wellness programs
    • Childcare support
    • Income protection, critical illness insurance, etc.
    • Prepaid card for special occasions (up to £200 per year)
    • Life insurance, company-funded up to 3x salary
    • Discretionary bonus
    • Employee assistance program
  • 25 days annual leave
  • 5 wellness days
  • Up to 5% matching pension
  • Refer-a-friend recruitment bonus
  • Unlimited learning and development opportunities

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