Strategic Marketing Lead
1 day ago
**About The One Group**
The One Group is a leading global golfing apparel brand seeking an experienced Strategic Marketing Lead to oversee marketing initiatives and brand communications across the UK region.
As a key member of our team, you will be responsible for developing and implementing advertising and promotions strategies in collaboration with global and European marketing teams.
In this role, you will manage UK advertising investments, ensuring ROI evaluation consistency and guiding regional marketing managers on budgets and plans. You will also determine the best communication channels to reach target golfers, developing UK-specific content and campaigns as needed.
**Key Responsibilities:**
- Develop and implement advertising and promotions strategies
- Manage UK advertising investments and guide regional marketing managers on budgets and plans
- Determine the best communication channels to reach target golfers and develop UK-specific content and campaigns
- Collaborate with global and European marketing teams to ensure consistent branding and messaging
**Requirements:**
- Team management experience
- An interest and passion for Golf
- Previous experience working within the marketing team of a premium consumer/FMCG brand
**Estimated Salary:** £60,000 - £80,000 per annum depending on experience
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