Strategic Marketing Director
15 hours ago
About the Role
">We are seeking a skilled and experienced Strategic Marketing Director to join our team at Lansdowne Place. The ideal candidate will be responsible for developing and executing strategic marketing plans that drive sales, traffic, and market share.
">Key Responsibilities
">- ">
- Develop and execute quarterly marketing plans aligned with corporate objectives, encompassing platform programs and supporting financial goals;">
- Leverage data (demographic, traffic, sales etc.) to gain insights into customer and retailer trends, formulating effective marketing strategies;">
- Assist the Specialty Leasing team on revenue-generating initiatives by leveraging mall assets, media, and programming to achieve financial sales targets;">
- Build relationships and partner with retailers to design strategic marketing programs that drive retailer growth through targeted awareness, brand integrity, and sales enhancements;">
- Track program outcomes and provide post-program analysis to aid future quarterly and annual marketing plans, setting and ensuring KPIs are met;">
Requirements
">- ">
- Bachelor's Degree/Diploma in Business, Marketing, Sales, Advertising, or related field required;">
- Minimum 5 years' experience in strategic marketing, sales, sponsorship, or related area; ">
- Minimum 3 years supervising, coaching, and mentoring direct reports;">
- Expertise in retail management, marketing, advertising, and media;">
- Proficiency in social media, Canva, Microsoft Office (incl. Excel) and Adobe;">
- Estimated Salary: $90,000 - $130,000 per year, depending on location and experience.">
About Us
">Lansdowne Place is a dynamic shopping center located in Peterborough, ON. We offer a unique opportunity for individuals who are passionate about marketing and retail to grow their careers.
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