CRM Data Strategy Director

4 days ago


Cheltenham, Gloucestershire, United Kingdom Zachary Daniels Full time
About the Role

Zachary Daniels is seeking a seasoned professional to join their in-house team as a Senior CRM Data & Planning Manager. This is an exciting opportunity to work with a well-established, inclusive, and sustainable retail brand that values innovation and growth.

Key Responsibilities
  • Develop and execute a comprehensive customer data strategy to drive database growth and retention rates.
  • Own the customer journey across all touchpoints, including the Bloomreach CDP, and optimize customer experiences.
  • Collaborate with the Brand Marketing team to ensure effective brand execution and stakeholder management.
  • Manage customer databases and CRM activities, including data analysis and reporting.
  • Lead the management of third-party vendors, such as Bloomreach.
Requirements
  • Proven experience in customer data analysis, including SQL skills.
  • Strong background in CRM management, with a focus on customer acquisition and retention.
  • Excellent stakeholder management and communication skills.
  • Ability to work in a hybrid/flexible environment, with 2 office days per week.
What We Offer

Zachary Daniels is committed to providing a supportive and inclusive work environment. As a Senior CRM Data & Planning Manager, you will have the opportunity to work with a talented team, develop your skills, and contribute to the company's growth and success.



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