Content Marketing Specialist

6 days ago


London, Greater London, United Kingdom Forbes Advisor Full time
Role Summary

We are seeking an experienced Content Marketing Specialist to lead WordPress content creation, page performance optimization, and page asset management for our Paid Marketing teams. The ideal candidate will have 3+ years of hands-on experience with WordPress, specifically in building and optimizing landing pages and funnels for Paid Marketing campaigns.

Key Responsibilities
  • Oversee the creation, auditing, editing, and optimization of WordPress landing pages and conversion funnels across multiple web properties for assigned Paid Marketing teams.
  • Partner with Paid Marketing teams to drive content planning and partner messaging alignment across web brands.
  • Conduct in-depth analysis of existing SEO and SEM content to repurpose it for Paid Marketing landing pages and funnels.
Requirements
  • WordPress CMS expertise: 3+ years of hands-on experience with WordPress.
  • Paid Marketing expertise: Experience implementing SEM tactics including campaign messaging and lander alignment, conversion priming, on-page CTR and CNV best practices, and A/B testing.
  • SEO, SEM and Advertorial copywriting and editing: Solid writing and editing skills in repurposing and optimizing existing SEO and SEM content per Paid Marketing strategies.
Benefits
  • $85,000 - $110,000 per year salary range.
  • Medical, dental and vision coverage.
  • 35 Days of PTO (Including Bank Holidays).
  • Day off the 3rd Friday of every month.
  • Disability coverage.
  • Employee assistance program.
  • Paid parental leave program.


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