Digital Marketing Strategist

1 week ago


Manchester, United Kingdom KnoWho Full time
Role Overview

We are seeking a skilled Digital Marketing Strategist to join our team as a Paid Media Expert. This role will involve designing, launching, and optimizing PPC campaigns across key platforms to meet client-specific KPIs and achieve measurable results.

About the Role
  • Salary: £32,000 per annum (based on industry standards for a PPC Manager in Manchester)

This is a dynamic role that involves analysing performance data, identifying growth opportunities, and ensuring clients achieve maximum ROI from their PPC campaigns. If you have a data-driven mindset, a keen eye for detail, and a passion for digital advertising, this role will enable you to leverage your expertise in a fast-paced agency environment.

Key Responsibilities
  1. Campaign Management: Design, launch, and optimize PPC campaigns across Google Ads and LinkedIn, focusing on meeting client-specific KPIs and achieving measurable results.
  2. Budget Management: Strategically manage client budgets, allocating resources efficiently across campaigns to maximize ROI while minimizing cost-per-click (CPC) and cost-per-acquisition (CPA).
  3. Performance Analysis: Analyse campaign performance in-depth, using data-driven insights to inform decision-making. Regularly test ad copy, audience targeting, and bidding strategies to improve outcomes.
  4. Paid Media Strategy: Lead the agency's paid media strategy, driving lead generation and contributing to long-term sales pipeline growth.
  5. Reporting: Develop and deliver comprehensive quarterly reports for clients, highlighting actionable insights and growth opportunities in a visually appealing format.
  6. Customer Engagement: Engage with clients directly, presenting campaign performance, sharing recommendations, and addressing queries.
  7. Long-Term Planning: Contribute to 12-month marketing strategies, leveraging expertise in paid media platforms to add value to long-term client plans and align with broader business goals.
  8. Pitch Support: Assist in agency pitches by presenting innovative and impactful paid media solutions tailored to B2B businesses' growth objectives.
Why Work with Us?
  • Be part of a dynamic, creative, and forward-thinking agency.
  • Work on exciting projects for a diverse range of B2B clients.
  • Enjoy a supportive environment with opportunities for growth and development.


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