Product Marketing Lead

2 days ago


London, Greater London, United Kingdom YourPrime Full time

YourPrime is a leading provider of innovative financial data analytics solutions for Small and Medium Enterprises (SMEs). We are seeking an experienced Senior Product Marketing Manager to lead the positioning and promotion of our cutting-edge solutions.

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As a key member of our team, you will be responsible for crafting and executing marketing strategies that communicate the unique value of our financial data solutions. You will collaborate closely with Product, Sales, and Design teams to build compelling product messaging, support go-to-market efforts, and drive adoption and growth.

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The ideal candidate will have strong expertise in product marketing for the Accounting Industry or the Office of the CFO, with an understanding of their challenges and decision-making processes.

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About the Role:

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  • Develop compelling product positioning and messaging that resonates with accounting professionals and CFOs.">
  • Collaborate with Product and Sales teams to create and execute impactful go-to-market strategies for new products and feature releases.">
  • Produce high-quality marketing materials, including white papers, case studies, and client success stories, that effectively showcase the value of our solutions.">
  • Conduct competitive analysis to identify market opportunities and refine messaging.">
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Requirements:

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  • 4–5 years of experience in product marketing within tech, SaaS, or data-driven environments.">
  • Proven success in creating and executing marketing strategies targeted at the Accounting Industry or Office of the CFO.">
  • Expertise in developing multi-channel campaigns, including ABM and content marketing.">
  • Strong storytelling and communication skills, with the ability to articulate complex technical concepts in an engaging way.">
  • Experience with marketing platforms such as HubSpot or Marketo, and analytics tools like Google Analytics.">
  • Demonstrated ability to collaborate cross-functionally with Product, Sales, and Leadership teams.">
  • Familiarity with financial data analytics, commercial lending, or financial services sectors.">
  • Analytical mindset with a data-driven approach to decision-making.">
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Salary: £75,000 - £90,000 per annum, depending on experience.

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Location: London, Hybrid.


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