Product Marketing Lead
7 days ago
We are Anaplan Inc, a leading provider of cloud-based platform solutions, and we're looking for a talented Director, Product Marketing to join our team.
This key role will involve developing and executing product marketing strategies to drive business growth, analyzing market trends, and identifying customer needs.
The ideal candidate will have a proven track record in product marketing, team leadership, and management, as well as excellent communication and interpersonal skills.
Key responsibilities include:
- Developing and executing comprehensive product marketing plans
- Conducting market research to inform product development and positioning
- Crafting compelling product messaging and positioning frameworks
- Leading go-to-market strategies for new product launches and feature enhancements
- Collaborating with cross-functional teams to ensure successful product adoption and customer satisfaction
A bachelor's degree from an accredited college or university is required, with a master's degree preferred or considerable experience. Proficiency in marketing automation tools, CRM systems, and analytics platforms is essential.
Estimated salary: $110,000 - $160,000 per year.
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