Marketing Manager
19 hours ago
We are seeking an experienced Product Marketing Manager to join our client's team in London or remotely. The successful candidate will have a strong background in B2B marketing and product development.
The estimated salary for this role is £60,000 + 10% bonus, plus superb benefits. This includes a hybrid work arrangement with two days per week in the London office.
This is an exciting opportunity for the right individual to join a market leader in B2B financial publishing, events, and information products as a Product Marketing Manager. Working closely with the Marketing Director, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products and client marketing solutions.
Main Responsibilities- Create comprehensive product marketing strategies covering all stages from pre-launch to post-launch, ensuring alignment with overarching business objectives.
- Conduct thorough market research and competitive analysis to uncover market opportunities and refine product positioning.
- Partner with product and sales teams to establish clear product messaging, positioning, and target market segments.
- Manage a small product marketing budget, ensuring optimal fund allocation and tracking return on investment (ROI).
- Design and implement marketing campaigns to promote pre-product surveys, increasing participation and collecting valuable customer feedback.
- Strategise and lead successful product launch campaigns, incorporating press releases, social media efforts, and targeted marketing actions.
- 4+ years' experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing.
- B2B Subscriptions / publishing / information services / market intelligence product marketing experience.
- Experience working closely with sales / business development functions.
- Good knowledge of customer data analytics and the ability to convert data into meaningful insight.
- Good understanding of SEO principles and strategies.
- Strong experience working with Analytics tools (e.g. Google Analytics) and campaign management systems (e.g. Pardot, Marketo, etc). and CRM (e.g. Salesforce).
- Excellent communication skills both written and verbal.
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