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Marketing Specialist

2 months ago

London, Greater London, United Kingdom VantagePoint Full time
About VantagePoint

We are a global boutique finance transformation consultancy with a passion for improving the finance function and the value it creates for our clients. Our innovative team of experts works with clients worldwide, and we aim to provide opportunities for growth and development within our company.

Job Summary

We are seeking a highly motivated and results-driven Marketing Specialist with experience in Demand Generation to drive customer acquisition and revenue growth. The ideal candidate will be a self-starter with a background in B2B digital marketing and the ability to work collaboratively within a team.

Key Responsibilities
  • Contribute to the planning, execution, and measurement of lead generation campaigns, events, and webinars for our global services and offerings.
  • Manage and maintain all data within HubSpot, ensuring data enrichment and hygiene best practices are adhered to.
  • Develop content to support lead generation campaigns, collaborating with the team to ensure consistency and alignment with our brand messaging.
  • Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives, track campaign performance, and inform strategic decisions.
  • Think creatively and develop innovative strategies to generate and nurture leads.
Requirements
  • An understanding of Account-Based Marketing (ABM) strategies.
  • A working understanding of data enrichment and hygiene best practices to ensure high-quality data.
  • Strong analytical skills to interpret data and derive actionable insights.
What We Offer

In addition to being an integral part of a boutique consultancy and an attractive salary, we offer a significant benefits package, including:

  • Up to 10% matched pension contribution.
  • Performance bonus, increasing with length of service.
  • Private healthcare.
  • Life cover.
  • Hybrid working, giving you the chance to decide which days to come into the office.
  • Free travel to the office.
  • Gym allowance or wellbeing allowance.
  • Pret a Manger coffee subscription.
  • Monthly phone bill.
  • Cycle to work scheme.
  • Employee referral bonus.