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Marketing Transformation Leader
1 month ago
We are seeking a highly skilled and experienced Marketing Transformation Leader to join our team in the Southern UK region. As a key member of our marketing team, you will be responsible for driving transformation in the automotive industry by developing and implementing effective marketing strategies.
Key Responsibilities- Act as a consultant to retail dealers on lead management and customer loyalty, including maximising use of their database with a clear focus on sales conversion.
- Drive the network to achieve conquest brand standards, notably compliant and effective execution of experiential, digital and social activity.
- Prioritise your time to support all partners both elevating those partners requiring marketing assistance while ensuring high performing partners continue to push to optimise and excel.
- Develop strong relationships with dealers, agency and manufacturer colleagues through a combination of face-to-face site visits in addition to a regular cadence of online interactions.
- Champion creative ideas and drive a shared creative ambition with clients from outset of project.
- Educate the network on marketing support provided, including marketing portal access.
- Identify and support any new starters within the network to provide inductions to the brand and marketing support provided.
- Understand business challenges and opportunities and advise dealers on marketing solutions across Retail/Fleet/After Sales/Used Car/Motability/Accessories.
- 25 days holiday (increasing year on year to max 30 days)
- Christmas Closure, Birthday Day and Volunteer Day
- Flexible Bank holidays
- Cycle to work and Electric Car Scheme
We value diversity and inclusion, and are committed to creating a workplace that reflects the world we want to live in. We believe in giving a damn about each other, our clients, and our work. We have a calendar of social and charity events throughout the year, and we are an Equal Opportunities employer. We welcome applications from all sections of the community, and are committed to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression.
