Marketing Transformation Specialist

4 weeks ago


Bristol, Bristol, United Kingdom Dentsu Creative Worldwide Full time

Role Overview

We are seeking a highly skilled Marketing Transformation Specialist to join our team in the Southern UK region. As a key member of our marketing team, you will be responsible for driving transformation in the automotive industry by developing and implementing effective marketing strategies.

Key Responsibilities

  • Act as a consultant to retail dealers on lead management and customer loyalty, including maximising use of their database with a clear focus on sales conversion.
  • Drive the network to achieve conquest brand standards, notably compliant and effective execution of experiential, digital and social activity.
  • Prioritise your time to support all partners both elevating those partners requiring marketing assistance while ensuring high performing partners continue to push to optimise and excel.
  • Develop strong relationships with dealers, agency and manufacturer colleagues through a combination of face-to-face site visits in addition to a regular cadence of online interactions.
  • Champion creative ideas and drive a shared creative ambition with clients from outset of project.
  • Educate the network on marketing support provided, including marketing portal access.
  • Identify and support any new starters within the network to provide inductions to the brand and marketing support provided.
  • Understand business challenges and opportunities and advise dealers on marketing solutions across Retail/Fleet/After Sales/Used Car/Motability/Accessories.
  • Provide this consultancy programme with support of manufacturer and TMW planning teams, tailored to meet dealer marketing objectives.

Requirements

  • Highly strategic, dynamic and inspire confidence in the dealer network and senior management, with in-depth channel knowledge, you'll be a team player and an expert in your field.
  • Comprehensive knowledge of the full marketing mix, especially in digital and social platforms, you will be capable of creating marketing strategies aligned with client objectives.
  • An understanding of data, reporting (strong excel ability) and how to measure marketing effectiveness.
  • To be adept at building and maintaining strong client and colleague relationships that engender trust and add value.
  • An understanding of the automotive industry is advantageous.

What We Offer

  • 25 days holiday (increasing year on year to max 30 days)
  • Christmas Closure, Birthday Day and Volunteer Day
  • Flexible Bank holidays
  • Cycle to work and Electric Car Scheme

We are an equal opportunities employer and welcome applications from all sections of the community. We have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression.



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