Marketing Transformation Specialist

4 weeks ago


Bristol, Bristol, United Kingdom Dentsu Creative Worldwide Full time

Are you a marketing professional looking to drive transformation in the automotive industry?

We're seeking a progressive, collaborative marketeer who is eager to embrace new ways of working, the latest marketing channel innovations, and has a passion for the automotive industry.

As a Regional Marketing Manager, you will be a vital bridge between the manufacturer and the retailer network, working together with the agency to plan, implement, and measure effective local marketing campaigns across all business areas.

You will have significant experience in a similar field-based marketing role (client or agency-side) and be able to display strong interpersonal and organisational skills. An understanding of the automotive industry is advantageous.

This role covers the Southern UK region, and you will need to be based within the area to best serve and foster face-to-face network relationships.

The Day to Day

  • Act as a consultant to retail dealers on lead management and customer loyalty, including maximising use of their database with a clear focus on sales conversion.
  • Drive the network to achieve conquest brand standards, notably compliant and effective execution of experiential, digital, and social activity.
  • Prioritise your time to support all partners both elevating those partners requiring marketing assistance while ensuring high-performing partners continue to push to optimise and excel.
  • Develop strong relationships with dealers, agency, and manufacturer colleagues through a combination of face-to-face site visits and regular online interactions.
  • Champion creative ideas and drive a shared creative ambition with clients from the outset of the project.
  • Educate the network on marketing support provided, including marketing portal access.
  • Identify and support any new starters within the network to provide inductions to the brand and marketing support provided.
  • Understand business challenges and opportunities and advise dealers on marketing solutions across Retail/Fleet/After Sales/Used Car/Motability/Accessories.
  • Provide this consultancy programme with support from the manufacturer and TMW planning teams, tailored to meet dealer marketing objectives.

What we value...

We care about each other, our clients, and our work. We have a calendar of social and charity events throughout the year, there's always something going on. UNLIMITED is part of the Accenture Song family, the world's largest tech-powered creative group. We are an Equal Opportunities employer and welcome applications from all sections of the community.



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