Digital Marketing Strategist
7 days ago
Campaign Marketing Executive
Location: Salford Quays, Manchester
Time Type: Full time
Posted: 4 Days Ago
Job Requisition ID: R0011495
We are seeking a skilled Digital Marketing Strategist to join our team as a Campaign Marketing Executive.
The successful candidate will work closely with the Senior Customer Marketing Manager to deliver targeted communications campaigns via email, SMS, direct mail, targeted social media, and digital.
This role is ideal for someone who has knowledge of direct marketing – insight collection, strategy creation, campaign design and execution for test and learn, campaign evaluation – for online and offline channels.
You will be responsible for working with data and insight teams to understand your audiences, make decisions about who to target, and to pull segmented data accurately.
Additionally, you will work with creative agencies to develop campaign messaging and creative, manage the sign off process for campaign creative, working closely with appropriate stakeholders, and work with our Marketing Automation team to deliver your email and SMS campaigns via Salesforce Marketing Cloud, and other teams for social, digital, and print work.
Key Responsibilities:
- Develop and execute targeted communications campaigns via email, SMS, direct mail, targeted social media, and digital.
- Work with data and insight teams to understand customer behavior and preferences.
- Collaborate with creative agencies to develop campaign messaging and creative.
- Manage the sign off process for campaign creative.
- Work with our Marketing Automation team to deliver email and SMS campaigns.
Requirements:
- Knowledge of direct marketing principles and practices.
- Understanding of data-driven decision making.
- Excellent analytical and problem-solving skills.
Salary: £40,000 - £60,000 per annum, depending on experience.
About Us:
TalkTalk Telecom Group PLC is a leading telecommunications company that values diversity and inclusion. We strive to create a workplace culture that reflects the communities and customers we serve.
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