Digital Marketing Data Analyst
5 days ago
About the Role
A highly sought-after Senior Digital Marketing & Customer Data Analyst is required by Michael Page (UK) to enhance customer and marketing analytics capabilities during a period of key growth in the UK financial services sector.
The ideal candidate will work closely with existing Data Analysts, CRM teams, and 3rd Party aggregators to improve customer profiling, maximise marketing channels pricing strategy, and drive business success.
- Analyse large data sets to provide insights and recommendations for optimal performance, budget allocation, and ROI across multiple channels.
- Develop pricing strategies based on data-driven analysis.
- Conduct trend reporting and identify patterns to inform long-term business strategies.
- Deliver daily, weekly, and monthly reports on market trends, customer behaviour, and campaign performance.
- Track key performance indicators related to customer engagement and satisfaction.
- Presentation skills are essential for translating complex data into actionable insights.
Requirements
- Experience in the Financial Services Industry (Essential)
- Strong Excel and SQL skills, with experience working with large data sets.
- Familiarity with Salesforce and data visualisation tools such as Power BI or Tableau.
- Degree in a relevant subject such as Business, Mathematics, Economics, or similar degree.
What We Offer
A highly flexible hybrid/remote working environment with opportunities to contribute to strategic decision-making and drive business success.
Salary: £65,000 - £85,000 per annum.
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