Digital Marketing

3 weeks ago


Nottingham, Nottingham, United Kingdom CV-Library Full time

Role Overview

We are seeking a Senior Digital Marketing & Customer Data Analyst to enhance our customer and marketing analytics capabilities.

This is an exciting opportunity to join our team of Data Analysts and contribute to increasing adoption of technology and analytics tools to aid strategic decision making and improve ROI.

About the Role

In this role, you will analyse live and historical data to provide insights and recommendations for maintaining optimal performance, budget allocation, and ROI across multiple channels.

You will also work with the CRM team and 3rd Party aggregators to enhance customer profiling and maximise marketing channel pricing strategy.

The ideal candidate will have experience in the Financial Services Industry, working with large data sets, Excel, and SQL proficiency, as well as strong presentation skills.

Responsibilities

  1. Analyse live and historical data to identify patterns and trends that inform long-term business strategies.
  2. Develop detailed analysis and trend reporting to drive improvements in customer engagement and satisfaction.
  3. Track key performance indicators (KPIs) related to customer behaviour and campaign performance.
  4. Provide daily/weekly/monthly reporting on market trends, customer behaviour, and campaign performance.
  5. Work closely with the CRM team to enhance customer profiling and maximise marketing channel pricing strategy.

Requirements

  1. Experience in the Financial Services Industry.
  2. Experience working with large data sets, Excel, and SQL proficiency.
  3. Strong presentation skills, including the ability to translate complex data into understandable insights.
  4. A great attention to detail and process-oriented approach to review, suggest, and implement improvements where appropriate.
  5. Able to work in a fast-paced, changing environment.

What We Offer

We offer a competitive salary package (£45,000 - £65,000 per annum), depending on experience, as well as opportunities for career growth and professional development.

We are committed to creating a positive and inclusive work environment where employees feel valued and empowered to succeed.



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