Strategic Marketing Director

3 days ago


Dungannon, United Kingdom VANRATH Full time
About the Company

We are a leading manufacturing company that has been thriving on a global scale. Our company offers a fantastic working environment and structure, making it an attractive employer for marketing professionals.

This permanent position is based in Dungannon, Northern Ireland, and involves a hybrid working arrangement. The salary for this role is fully negotiable, with a highly competitive rate of pay based on experience, plus great benefits.

The ideal candidate will have a degree in marketing, mass communication, journalism, or business, with 5+ years of experience in marketing, sales, product management, or a related field. B2B experience in heavy equipment is preferred, as is experience working for a global brand.

We are looking for a motivated and results-driven individual who is passionate about marketing. If you have the necessary skills and qualifications, we would like to hear from you.

Job Description:

  • Develop and implement strategic marketing plans to achieve business objectives.
  • Lead and coordinate the development of high-quality marketing campaigns, collateral, and digital assets.
  • Manage brand equity and positioning through effective marketing strategies.
  • Oversee the creation and distribution of product photography, video, and case studies.
  • Implement content marketing strategies across digital channels.
  • Develop and execute targeted email marketing campaigns.
  • Analyze and report on digital performance and ROI.

Requirements:

  • 5+ years of experience in marketing, sales, product management, or a related field.
  • B2B experience in heavy equipment is preferred.
  • Experience working for a global brand is preferred.
  • Proficient in using CRM software, website CMS, marketing automation tools, Adobe Creative Cloud, and digital analytical tracking tools.
  • Knowledge of AI use in marketing is preferred.

Salary:

$60,000 - $80,000 per year, depending on experience.



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