Brand Marketing Content Officer
1 month ago
We are seeking a highly skilled and experienced Brand Marketing Content Officer to join our team at The Hut Group. As a key member of our marketing team, you will be responsible for developing and executing the global brand marketing strategy for LOOKFANTASTIC, one of our leading brands.
Key Responsibilities:
- Develop and deliver the LOOKFANTASTIC brand strategy to meet brand and commercial goals.
- Develop our brand proposition - market positioning, messaging/TOV and brand identity - to ensure differentiation and cut-through, localising the approach where relevant.
- Work with our Head of Comms Planning and Head of Marketing to deliver the Annual Retail Plan and calendar of activations for the LF brand, from tentpole seasonal campaigns to impactful trading moments.
- Be the voice of our customer, creating an annual roadmap of insight projects to put the customer at the centre of decision-making.
- Utilise and iterate on frameworks like Key Driver Analysis to optimise brand communications and messaging, putting testing plans in place to understand impact on key metrics such as consideration and purchase intent.
- Drive a 360 approach to content across owned, earned and paid media.
- Lead a team to build our community engagement across multiple online platforms, with a focus on core social channels (TikTok, Instagram) as well as our IRL strategy.
- Create an innovative culture across social and content to drive brand fame and engagement.
- Work closely with our CRM and Loyalty teams to better understand our customer community and build the Beauty+ (LF loyalty programme) brand.
- Lead the Events team to deliver an IRL strategy to drive brand awareness and community engagement, understanding and evaluating the impact of our eventing activity.
- Lead ATL and TTL brand advertising campaigns delivering against brand health objectives as well as commercial goals.
- Direct multi-channel media planning, working closely with our organic and paid media teams to optimise best mix based on campaign goals.
- Establish measurement framework to track and report back on performance, driving insight and recommendations to continually evolve our plans.
- Devise testing roadmap working with key advertising partners on JBPs to unlock incremental opportunities and improve performance of campaigns through creative and platform innovation.
- Devise approach to partner marketing campaigns to balance LOOKFANTASTIC and partner visibility.
- Alongside the Marketing Director and Country GMs, support in developing GTM strategies across international territories.
- Plan and deliver international customer/research projects to help define market positioning and KDAs.
- Work with the senior marketing team to develop localised marketing and activation plans, based off the annual retail plan.
Requirements:
- Minimum 8 years' experience in brand marketing, with the majority of this spent in-house and for at least one large brand (turnover +£100M).
- Extensive experience across a variety of brand channels and across owned, earned and paid media with a robust understanding of the relationship between these.
- Hands-on across at least one brand marketing discipline, such as media planning, social media or influencer marketing.
- Experience working internationally and with country leads on localised brand marketing initiatives outside of the UK, preferably EMEA.
- Innate understanding of consumer behaviour with demonstrable experience leading customer insights and research projects, translating this to actionable strategies.
- Creative flair and innate understanding of the importance of creative to drive brand performance.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Benefits:
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks:
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
-
Content Marketing Specialist
4 weeks ago
Manchester, United Kingdom Jobs-in-Marketing Full timeAbout the Role:A highly successful specialist technology business, established for over three decades, serving both the UK and international markets and recognised with numerous industry and national trade awards.The Job: A comprehensive content marketing remit to oversee and generate a diverse range of website content, social media posts and blogs about the...
-
Brand & Marketing Creative Director
1 day ago
Manchester, United Kingdom K2L Marketing Full timeAbout the OpportunityWe are seeking a highly skilled Senior Digital Designer to join our team at K2L Marketing in Salford Quays, Manchester. As a key member of our creative department, you will be responsible for developing and executing digital campaigns that drive sales and growth for our clients.Key ResponsibilitiesDeveloping digital campaign ideas and...
-
Brand and Content Marketing Strategist
1 month ago
Manchester, United Kingdom Enersys Full timeJob DescriptionEnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Our headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of...
-
Brand and Content Marketing Strategist
1 month ago
Manchester, United Kingdom Enersys Full timeJob DescriptionEnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line...
-
Content Creator
2 weeks ago
Manchester, United Kingdom Optiks Marketing Full timeCompany Description At Optiks Marketing, we launch your brand on TikTok and use the power of our affiliate model to reach your market, at fast pace. Our experienced team monitors online trends and assess your analytics so that you can enter the rapidly-growing TikTok market. We drive millions of clicks and views to your products, help you to brand your...
-
Designer - Brand & Packaging
5 months ago
Manchester, United Kingdom Network Marketing – Marketing Recruitment Full timeThis strategic creative agency are a team of senior brand and packaging design experts who specialise in FMCG brands. With offices in Manchester and Liverpool, the team partner with a technical packaging team who are experts in print artwork and production, so enables the end-to-end service from brand conception through to print. The team has a combination...
-
Manchester, United Kingdom The Candidate Recruitment Agency Full timeJob Title: Content Marketing Strategist for Healthcare BrandSalary: £60,000 - £80,000 per annum (dependent on experience)Job DescriptionWe are seeking a skilled Content Marketing Strategist to join our team at The Candidate Recruitment Agency. As a key member of our marketing team, you will be responsible for developing and executing impactful campaigns...
-
Junior Content
5 months ago
Manchester, United Kingdom Content 10x Full time**Junior Content & Account Executive**: We are looking for a Junior Content & Account Executive to join the team. Every day you would be working with blogs, podcasts, videos, social media and other online content for ourselves and our clients. The role is full-time and home-based. Our notional HQ is Manchester, UK, but our team are spread across multiple...
-
Manchester, United Kingdom NATIONAL TRUST Full timeWe are seeking a Senior Brand and Marketing Communications Officer to support the delivery of marketing and communications for the Sky Gardening Challenge across Greater Manchester in 2025.This is a great opportunity to contribute to nature-based programming at the forefront of the National Trust's work in cities.As Senior Brand and Marketing Communications...
-
Content Officer
6 months ago
Manchester, United Kingdom British Cycling Full time**Content Officer** **Salary: £25,000 per annum** **About British Cycling** At British Cycling we’re on a mission to bring the joy of cycling to everyone, inspire the next generation and stage world-leading events. We represent a community of more than 130,000 members and the 23 million people who ride a bike nationwide - whether they’re racing,...
-
Content Copy Writer
6 months ago
Manchester, United Kingdom House of Fashion Associates Ltd Full time**CONTENT COPY WRITER ( HOMEWARE BRAND )** **MANCHESTER / HYBRID WORKING** **Duties**: **Responsible for crafting compelling and engaging content that resonates with brands audience. Contribute to elevating the brand's online/offline presence and storytelling, driving customer engagement and loyalty through compelling and informative content** - Develop...
-
Brand Marketing Content Officer
1 month ago
Manchester, United Kingdom The Hut Group Full timeJob Title: Shopper Marketing ManagerTHG Nutrition & Wellness is a leading player in the wellbeing and nutrition industry, with a portfolio of trusted brands including Myprotein, Myvegan, and Myvitamins. We're seeking a skilled Shopper Marketing Manager to join our team and drive business growth through consumer and shopper insights.As a Shopper Marketing...
-
Marketing and Brand Ambassador
2 days ago
Manchester, United Kingdom Qargo TMS Full timeQargo TMS is seeking a skilled Marketing and Brand Ambassador to join our team in London. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies that drive business growth and brand awareness. Your primary focus will be on creating engaging content, managing social media, and collaborating...
-
Marketing Content Specialist
4 weeks ago
Manchester, United Kingdom 2M Employment Solutions Limited Full timeMarketing Content Assistant RoleWe are seeking a talented Marketing Content Assistant to join our team at 2M Employment Solutions Limited. As a Marketing Content Assistant, you will play a key role in supporting the development and implementation of client marketing campaigns across multiple brands.Key Responsibilities:Support the development and...
-
Senior Brand Designer
1 day ago
Manchester, United Kingdom K2L Marketing Full timeAbout the JobWe are looking for a Senior Brand Designer with a passion for digital creativity to join our team at K2L Marketing in Salford Quays, Manchester. As a key member of our creative department, you will be responsible for developing and executing digital campaigns that drive sales and growth for our clients.Key ResponsibilitiesDeveloping digital...
-
Brand and Creative Content Director
1 month ago
Manchester, United Kingdom Handle Recruitment Full timeJob Title: Head of Brand and Creative ContentHandle Recruitment is seeking a highly skilled and experienced professional to lead our brand and creative content efforts.Job Summary:We are looking for a talented individual to oversee the development and implementation of our brand and creative content strategy. This includes managing our corporate...
-
Content and Marketing Assistant
6 months ago
Manchester, United Kingdom The Whisky Stock Limited Full time**About us** **B-Corp Certified company.** Welcome to The Whisky Stock, a family-owned business founded by passionate whisky enthusiasts. Our mission is to showcase unique whiskies and spirits from distilleries worldwide, with a special focus on those with compelling ethical stories. Committed to preserving our planet, supporting communities, and promoting...
-
Brand and Content Marketing Strategist
1 month ago
Manchester, United Kingdom Enersys Full timeJob DescriptionEnerSys is a global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide, servicing over 10,000 customers in more than 100 countries. Our worldwide headquarters are located in Reading, PA, USA, with regional headquarters in Europe and Asia.Key ResponsibilitiesDevelop and...
-
Content Marketing Executive
6 months ago
Manchester, United Kingdom VUE Group Full time**Company description** VUE has always been about being easy to work with, accessible and practical, with solutions that are intuitive, simple to use and easily adopted. From our beginnings in 1999, we have built expertise based on real-world experience. With us you have robust solutions from an established dependable partner, delivering in-house...
-
Senior Content Marketing Lead
6 months ago
Manchester, United Kingdom ANS Group Full time**What is the purpose of this role**: ANS is looking for an exceptional content marketing professional to help define, develop and execute an outcomes-based content strategy. The marketing team is well positioned to significantly contribute to the companies next phase of growth and our ultimate success as a business (and marketing team) is dependent on the...