Brand Marketing Content Officer

1 month ago


Manchester, United Kingdom The Hut Group Full time
Job Description

We are seeking a highly skilled and experienced Brand Marketing Content Officer to join our team at The Hut Group. As a key member of our marketing team, you will be responsible for developing and executing the global brand marketing strategy for LOOKFANTASTIC, one of our leading brands.

Key Responsibilities:

  • Develop and deliver the LOOKFANTASTIC brand strategy to meet brand and commercial goals.
  • Develop our brand proposition - market positioning, messaging/TOV and brand identity - to ensure differentiation and cut-through, localising the approach where relevant.
  • Work with our Head of Comms Planning and Head of Marketing to deliver the Annual Retail Plan and calendar of activations for the LF brand, from tentpole seasonal campaigns to impactful trading moments.
  • Be the voice of our customer, creating an annual roadmap of insight projects to put the customer at the centre of decision-making.
  • Utilise and iterate on frameworks like Key Driver Analysis to optimise brand communications and messaging, putting testing plans in place to understand impact on key metrics such as consideration and purchase intent.
  • Drive a 360 approach to content across owned, earned and paid media.
  • Lead a team to build our community engagement across multiple online platforms, with a focus on core social channels (TikTok, Instagram) as well as our IRL strategy.
  • Create an innovative culture across social and content to drive brand fame and engagement.
  • Work closely with our CRM and Loyalty teams to better understand our customer community and build the Beauty+ (LF loyalty programme) brand.
  • Lead the Events team to deliver an IRL strategy to drive brand awareness and community engagement, understanding and evaluating the impact of our eventing activity.
  • Lead ATL and TTL brand advertising campaigns delivering against brand health objectives as well as commercial goals.
  • Direct multi-channel media planning, working closely with our organic and paid media teams to optimise best mix based on campaign goals.
  • Establish measurement framework to track and report back on performance, driving insight and recommendations to continually evolve our plans.
  • Devise testing roadmap working with key advertising partners on JBPs to unlock incremental opportunities and improve performance of campaigns through creative and platform innovation.
  • Devise approach to partner marketing campaigns to balance LOOKFANTASTIC and partner visibility.
  • Alongside the Marketing Director and Country GMs, support in developing GTM strategies across international territories.
  • Plan and deliver international customer/research projects to help define market positioning and KDAs.
  • Work with the senior marketing team to develop localised marketing and activation plans, based off the annual retail plan.

Requirements:

  • Minimum 8 years' experience in brand marketing, with the majority of this spent in-house and for at least one large brand (turnover +£100M).
  • Extensive experience across a variety of brand channels and across owned, earned and paid media with a robust understanding of the relationship between these.
  • Hands-on across at least one brand marketing discipline, such as media planning, social media or influencer marketing.
  • Experience working internationally and with country leads on localised brand marketing initiatives outside of the UK, preferably EMEA.
  • Innate understanding of consumer behaviour with demonstrable experience leading customer insights and research projects, translating this to actionable strategies.
  • Creative flair and innate understanding of the importance of creative to drive brand performance.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Benefits:

  • 25 days annual leave plus bank holidays.
  • Enhanced maternity and paternity pay, depending on length of service.
  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks:

  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Up to 50% staff discount on THG brands.


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