Brand and Content Marketing Strategist

1 month ago


Manchester, United Kingdom Enersys Full time
Job Description

EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power solution for stored DC power products.

Key Responsibilities
  • Develop new and revise existing content, collateral, and sales tools for EnerSys Energy Systems products and services.
  • Understand and use the EnerSys and Energy Systems tone of voice and brand to meet strategic goals.
  • Collaborate with the in-house creative team to develop briefs and guide creative direction for advertising and communications across print, digital, web, social media, video, and other marketing assets.
  • Create application-focused content that can be adapted for different media channels, including social media, email, blogs, brochures, and newsletters.
  • Support global marketing tradeshow efforts by creating specific materials for events.
Marketing and Communications
  • Maintain the Energy Systems section of the website, updating content and landing pages to keep the site engaging, to ensure leads are maximised, and optimized for SEO.
  • Collaborate with the marketing team to create and implement SEO meta descriptions, titles, and tags for campaigns/product launches.
  • Write executive talking points and scripts for events, interviews, webcasts, and podcasts.
  • Contribute to corporate web strategy, integrating Salesforce CRM with web environments, tracking user journeys using Google Analytics, and reporting to the Energy Systems marketing team. Maintain up-to-date content on SharePoint intranet.
  • Develop advertising tactics using PPC, display, social media, and programmatic platforms to expand audience reach and enhance lead generation.
Marketing ROI and Statistics
  • Manage activities according to annual marketing budgets.
  • Identify KPIs for social media, SEO, website usage, email campaigns, and web activities to regularly measure and report on marketing ROI and effectiveness.
Planning and Budgeting
  • Collaborate with the Director of Marketing, Energy Systems to assist in the development of long-term and annual marketing plans.
  • Ensure timely, on-budget project completion.
Branding
  • Collaborate with marketing team members and internal stakeholders to develop influential content.
  • Craft on-brand copy that engages customers.
  • Partner with the in-house creative team to develop concepts and apply brand identity and tone of voice in impactful collateral and online/offline executions.
  • Collaborate with Energy Systems marketing, product management, and customer experience teams to ensure a cohesive, measurable, and effective content strategy aligned with campaign plans and objectives.
  • Work with marketing team members to achieve goals and KPIs.
Legal/Corporate
  • Review content for legal and regulatory compliance.

EnerSys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



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