Content Marketing Strategist

5 months ago

Manchester, United Kingdom I-COM Full time

**In Brief**

Are you a creative who is excited about writing copy that persuades, entertains and informs?

Can you bring that energy and passion for writing to our team of like-minded creatives at I-COM?

We are looking for a content marketing strategist with a strong desire to deliver ideas and content that make our clients brands stand-out head and shoulders from the rest.

**About I-COM**

A multi-award winning digital agency with a reputation for delivering innovative, flexible and creative responses to our clients needs in marketing, we are proud to boast high employee retention levels with a good number of our team being with us since 2004.

As part of our 15-year anniversary, I-COM became an employee-owned business. Meaning employees collectively own the majority of the company, having a say in the running and direction of the business as well as generous shares in the profits of the business.

Here, you will be in a great environment in which you will work in cross-disciplinary teams to grow your clients’ revenues as well as your own skillset and understanding of digital marketing. For a flavour of the great results we achieve, take a look some of our work here.

**Key Responsibilities**
- Lead and support in the execution of content marketing campaigns that generate buzz for your clients
- Generate unique and creative content ideas for a wide range of client strategies
- Create a range of short and long-form content, from web pages, blog posts and news stories to infographics, reports, whitepapers and so on
- Monitor progress of campaign activities, understanding and reporting on activities and how they help your clients
- Build effective client relationships and understand their wants and needs
- Keep up to date with the current best practices for content marketing, as well as industry news and developments
- Experience producing content with AI technology

**What We Are Looking For**
- **Creativity**:

- an ability to find and execute unique and interesting ways of telling a story or communicating information
- **Curiosity**:

- an interest and understanding of content marketing and a desire to learn and try new things
- **Writing skills**:

- excellent writing skills, knowledge of grammar, and an ability to adapt the tone of voice to suit different audiences
- **Knowledge**:

- **Analytical**:

- able to conduct thorough research around a variety of topics, including data analysis
- **Attention to detail**:

- the desire to create the best possible work to the highest standard with strong sub-editing skills
- **Teamwork**:

- work well within small and large teams to decide on the best possible digital marketing strategies
- **Initiative**:

- able to manage your own workload and lead strategies from inception to completion
- **Communication**:

- confident communication and presentation skills
- **Organisation**:

- strong organisation and time management skills

**Desired Experience**
- Two or more years in a professional content marketing role
- Able to provide examples of content produced

**Benefits**
- Competitive salary
- Profit-driven bonuses
- Above industry standard pension scheme
- Flexible working hours (3 days per week in the office, 2 working from home)
- Career progression and training opportunities
- Remote working
- 20 days annual holiday (excluding bank holidays)
- Christmas and Easter shutdown
- One extra day’s holiday for every year you work at I-COM
- Monthly company social events
- Cycle to work scheme
- Mental health assistance
- Referral programme
- Casual dress
- Modern office work environment in a central Manchester location
- Fresh fruit and refreshments

For further information about this opportunity, or to apply, please send us your CV using the form on this page or contact Mike Eccles on **0161 402 3170**.Key Responsibilities
- Lead and support in the execution of digital campaigns that generate a buzz for your clients and leads to media coverage and backlinks
- Lead link building campaigns
- Ideation and planning for a wide range of client strategies
- Write a range of short and long-form web copy - from web pages, blog posts and news stories to infographic content, reports and white papers, and so on
- Secure and analyse media coverage

Desired Characteristics/Skills
- Creativity - an ability to find and execute unique and interesting ways of telling a story or communicating information. A desire to innovate and continue to push the team forward
- Curiosity - an interest in and understanding of current affairs and a desire to learn new things
- Excellent writing skills and knowledge of grammar
- Strong PR and outreach skills
- An understanding of SEO and social media
- Analytical - be able to find newsworthy stories within statistics and research
- Attention to detail - have the desire to create the best possible work to the highest standard.
- Teamwork - much of our strategists’ work takes place alongside client teams that comprise web optimisation special

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