Content Marketing Strategist
3 days ago
AJ Bell Management Limited is a fast-growing investment platform business in the UK, offering award-winning solutions for professional financial advisers and DIY investors. We are seeking a highly skilled Content Marketing Strategist to join our team.
About the RoleThis is an exciting opportunity to contribute to the development of our content marketing strategy, working closely with our product teams to create engaging and informative content that meets the needs of our target audience. As a Senior Digital Content Manager, you will be responsible for managing and updating our website content, ensuring it is accurate, up-to-date, and aligned with our brand guidelines.
The successful candidate will have a strong background in content marketing, with a proven track record of developing effective content strategies and creating high-quality content that resonates with our target audience. You will also have excellent project management skills, with the ability to manage multiple tasks and deadlines.
We offer a competitive salary of up to £40,000 per annum, depending on experience, plus a range of benefits including 26 days' holiday entitlement, rising to 31 days with length of service, and a choice of pension schemes with matched contributions up to 7%.
Key Responsibilities- Develop and implement a content marketing strategy that aligns with our business objectives
- Manage and update website content, ensuring it is accurate, up-to-date, and aligned with our brand guidelines
- Collaborate with product teams to create engaging and informative content that meets the needs of our target audience
- Monitor and analyse website performance using SEO tools and analytics platforms to identify opportunities for optimisation
- Stay informed about industry trends and emerging content marketing practices that we can implement
- Bachelor's degree in marketing, communications, literature, or a related field
- Minimum of three years of experience in content marketing
- Strong writing, editing, and proofreading skills, with a keen eye for detail
- Proven ability to develop engaging and informative content for various audiences
- Good knowledge of SEO and the ability to carry out keyword research and in-page audits
- Ability to use SEO tools (e.g. Google Analytics, SEMrush, Ahrefs) and content management systems (e.g. WordPress, Drupal)
- Excellent project management and organisational skills, with the ability to manage multiple tasks and deadlines
- Strong analytical skills and the ability to interpret data to make informed decisions
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