Brand and Content Marketing Strategist
1 month ago
EnerSys is a global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide, servicing over 10,000 customers in more than 100 countries. Our worldwide headquarters are located in Reading, PA, USA, with regional headquarters in Europe and Asia.
Key Responsibilities- Develop and implement content marketing strategies to engage the target audience and attract potential customers.
- Collaborate with the in-house creative team to develop briefs and guide creative direction.
- Manage the Energy Systems section of enersys.com, updating content and landing pages.
- Contribute to corporate web strategy and maintain up-to-date content on SharePoint intranet.
- Develop advertising tactics using PPC, display, social media, and programmatic platforms.
- Support the creation of marketing campaigns aimed at generating qualified leads.
- Bachelor's degree in marketing, journalism, communications, or similar.
- A minimum of three years of experience working in marketing, content creation, communications, or similar.
- Excellent understanding of B2B marketing principles and strategies.
- Proven success in content-led marketing campaigns.
- Skilled in social media, marketing automation, and digital presence building.
- Knowledgeable in SEO, SMO, and PPC practices.
- Experienced in marketing communications and collaborating with press, media, and agencies.
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